[{"_1":2,"_123":-5,"_124":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87,99,111],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6606643,"mediaKeyId","2964251-1840044eac90453c9f2f35cc2b405270","parentId",2964251,"title","Ferrari retail proposal in SoHo draws committee concern over modern metal recladding and banner signage","audioSeconds",798,"startMs",2540000,"endMs",3338000,"viewUrl","/Search/View?dp=1&key=2964251-1840044eac90453c9f2f35cc2b405270&start=2540&end=3338","thumbnailUrl","https://assets.pipeline.soar.com/2964251-1840044eac90453c9f2f35cc2b405270/thumbnail_2540000.jpg","articleUrl","/articles/6606643/Manhattan-City/New-York-County/New-York/Ferrari-retail-proposal-in-SoHo-draws-committee-concern-over-modern-metal-recladding-and-banner-signage","mediaUrl","https://secure.pipeline.soar.com/6606643-099e6ea09a93aee744e298c3d3930778/orig.mp4?Expires=1771147494&Signature=TgQpjpTU7EO6gg7W1tvbFQgFRMOVKfifuERGcSHc08IbEdh7sQjSW7Fsk1cQPo3dwU~mEQ8EpYfZN7GMCJnHlnow84r-GFb17iFnVc8ShfAfQEs0CFg6YLSmkAD-6ww34lwAoxXxcIvwiH5bdWowiIoYgG6DagdnCGo3fPpjaeCzZUQQB5LUwkA8OB3kNuBEUXmM6F2-2wYytyA1lA5wwtMdLdgCKf9Yb2QoamlEqTcGpmewgRLR43L8ViOHgYDH-wRy9T6rQ-L8zd0O9d2n1ZWp-zfqAPiRA-ac6oRPPFXnFYHalMCgqOXkD2D4594jhWhe4pKf6~qnXPlsqcW4Bw__&Key-Pair-Id=KUT5TJCACFTXG","author","Manhattan, NY","date","2025-04-11T15:30:28.863Z","article","Design representatives seeking approval for a Ferrari branded retail store at 92 Prince Street presented plans to replace the building’s painted‑metal cladding and storefront infill with a two‑tone metal system, curved glass recesses and modest signage, including vertical banners. The applicants described the design as a refinement of the non‑historic 1998 building’s existing two‑plane metal concept.

Why it matters: The property sits in the SoHo Cast‑Iron Historic District and abuts landmarked masonry buildings; committee members said the proposed visual aggression of the reworked façades and the prominent banners risked undermining the neighborhood’s character. The application prompted a lengthy public discussion about precedent for banners and the cumulative effect of signage in the district.

Jonathan Taylor and colleagues from Higgins Quasbarth & Partners and Rosanna Capuerto Atelier presented the history of the lot and showed renderings of matte patinated steel piers, lighter aluminum infill and curved glass detailing at the recessed Prince Street entrance. The applicants said metal textures and a subdued palette would “lighten” the building while retaining its overall modular organization.

Residents and committee members, including board members Beau (last name not recorded) and Board member Brian, voiced objections. Beau said the building was “aggressive” and “out of place” next to the neighboring Scholastic building and urged removal of banner signage. Board member Brian asked for clarification on curved glass construction and the visual impact of banners; online commenters noted inconsistencies in presentation materials and questioned banner length. One public commenter requested stronger committee opposition to the proposal.

Next steps: The applicants said they would include additional documentation and detailed mockups (including banner dimensions) in subsequent submissions to LPC. Committee members asked staff to include their comments in the full board packet for further review.","mediaType","Video","parentTitle","Manhattan CB2 April 10, 2025 - Landmarks Committee Meeting","oneSentenceSummary","Design representatives seeking approval for a Ferrari branded retail store at 92 Prince Street presented plans to reclad the 1998 building in two‑tone metals and curved glass and to install banners and signage, prompting committee concern over scale and streetscape impact in the SoHo Cast‑Iron Historic District.","taxTitle","Manhattan City, New York County, New York","taxId",3586,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6606651,"Lenox Hill satellite to install new monument signs as part of rebranding to Northwell Greenwich Village Hospital",483,241000,724000,"/Search/View?dp=1&key=2964251-1840044eac90453c9f2f35cc2b405270&start=241&end=724","https://assets.pipeline.soar.com/2964251-1840044eac90453c9f2f35cc2b405270/thumbnail_241000.jpg","/articles/6606651/Manhattan-City/New-York-County/New-York/Lenox-Hill-satellite-to-install-new-monument-signs-as-part-of-rebranding-to-Northwell-Greenwich-Village-Hospital","https://secure.pipeline.soar.com/6606651-90e2b40bfaa976da51cf365379170d9b/orig.mp4?Expires=1771147494&Signature=RcExyZpnmQjOkqNJlxHucG2wqBm3vSbVdUtjyCXeca3bixoK6P1ysKq15~lFdRPuSbAhNMxC6uOXSZh4p8uWsE7Rbwuq37eK2fmoS3Ff92ns1ezvfSL4rYcGG8gYRPiZOcOUyEqRaszFRdEsRZnhfg8NGsIm8jfk5wBtZiOkIagWNqYchuBgKPDBgepCx8bS8SgNfBxeqHX0XndytViQIGjE0k3ZRLKptAjKARc9PXSktqwz4-M1FeA~bqFJRtawLdfhEKyBjdd5gbpy965gBt~6~RxyFRKNS4D67X2ECbcd-jzCPdP67ENWDA8-2aO65~cwq2Eaez5IRk81XduT7Q__&Key-Pair-Id=KUT5TJCACFTXG","Northwell Health representatives asked Community Board 2’s Landmarks Committee to approve new monument signs at 20 Seventh Avenue that would replace existing stainless-steel signage as part of rebranding the site as Northwell Greenwich Village Hospital.

The proposed work would leave the existing stainless-clad base in place and replace the panels above with a two‑plane white and blue panel system consistent with Northwell’s systemwide branding, the applicants said. The new signs are essentially the same footprint as the existing monument signs: existing top elements measure about 5 feet tall and the proposed panels are listed in the application as 5 feet 2 inches tall.

Why it matters: Committee members said the issue is primarily visibility and wayfinding for an active hospital campus that now includes inpatient and cardiac catheterization services. The committee’s role is advisory to the Landmarks Preservation Commission (LPC); staff-level approvals have already handled building signage, the applicants said, and the monument signs are the remaining element that requires discussion.

Erin Ruhle, representing Higgins Quasbarth & Partners, described the signs as non‑competing with the building’s architecture but necessary for legibility at day and night, saying, “during the day, because there's not enough contrast in the sign itself they're not legible. And at night, there's so much reflectivity ... that it really makes them impossible to read.” Jonathan Cogswell of Northwell told the committee the facility has expanded since its conversion in 2014 and is now being promoted as a full satellite hospital of Lenox Hill Hospital.

Committee members asked for material and illumination details. Ruhle said the white identity panel would be painted aluminum with white acrylic lettering and vinyl logos; the letters would be internally illuminated, with the wayfinding panels opaque painted aluminum and push‑through letters. Members also confirmed that the 3‑foot (base) stainless‑clad plinth would remain in place. Committee member Brian (last name not specified on record) requested confirmation about the base finish and internal illumination, which the applicant provided.

No public speakers registered comments during the presentation. The committee did not take a vote during the discussion portion of the meeting. Staff noted that building signage on the façades had been handled at staff level and that the committee’s comments would be drafted into a resolution for the full board packet.

Next steps: Landmarks staff will accept the committee’s written comments and include a draft resolution in the full board package for the board meeting next Thursday.","Northwell Health representatives asked Community Board 2’s Landmarks Committee to approve new monument signs at 20 Seventh Avenue that would replace existing stainless‑steel signage as part of rebranding the site as Northwell Greenwich Village Hospital.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6606634,"New Era’s proposed flagship at 300 Lafayette draws opposition to large interior‑facing digital screens and illuminated soffits",832,5375000,6207000,"/Search/View?dp=1&key=2964251-1840044eac90453c9f2f35cc2b405270&start=5375&end=6207","https://assets.pipeline.soar.com/2964251-1840044eac90453c9f2f35cc2b405270/thumbnail_5375000.jpg","/articles/6606634/Manhattan-City/New-York-County/New-York/New-Eras-proposed-flagship-at-300-Lafayette-draws-opposition-to-large-interiorfacing-digital-screens-and-illuminated-soffits","https://secure.pipeline.soar.com/6606634-464da3641c8bac61c2d6ccd146f4e808/orig.mp4?Expires=1771147494&Signature=Uocvxm7wQ~-U3Tliql0v82mAWnzi4UYtSGsnpW5eKcs4qw12wbjyQXZTqX6xf6p2hsL1Kt93QLk90BI80yvRvgE9NXFqD9iI7r~R7wEtUFmdydmDf1cndiPesPI7zximhaTY3-eBxGLwEXGhi0reaoGWuJW1w1KvJNnh-lxiIrmldtlkQf4MUDm4j1Zi6PETFnIZxaG--mrraLEwmnkFtX1mNWyjY~dlpOFYRLR0oSTr45onGDA9z3-hfCo9TwA60RYbz0JZXQ5Sqj5iAJ2f8wrMI5zByo9XILAGewCRx0p1eMZmbjM4Bz9CyzgvYCUUNhrHhbGwTW63IHHdlhZJgw__&Key-Pair-Id=KUT5TJCACFTXG","Representatives for New Era presented a signage and interior‑facing AV program for the company’s new flagship at 300 Lafayette Street, including multiple interior‑mounted digital screens visible from the street and several illuminated canopy and halo‑type signs on the building’s three primary façades.

Why it matters: The largest proposed element is an interior‑mounted, video‑capable panel above the entry vestibule that applicants described in drawings as roughly 22 feet wide and set back from the glazing. Committee members, board members and public commenters raised safety and streetscape concerns — particularly about the visual intensity, motion imagery and night‑time brightness of the large vestibule screen and of other illuminated elements — and asked the applicant for more specific operational limits and a documented agreement with the neighborhood.

Architect John Fox (TPG Architecture) and signage vendor representative Philip Light (SineWave) outlined a multi‑part package: non‑illuminated vinyl logos on glass, three canopy signs with indirect illumination, blade signs on terracotta columns and three interior AV screens (one large screen above the vestibule and smaller screens on Crosby and East Houston). Fox said the large vestibule screen would sit behind the glass and would be framed with polished metal; the team said all displays were two feet or more from the glazing per their proposed details and that the interior screens would be provided by Planar.

Public comment and committee reaction focused on the vestibule screen’s size, potential for motion imagery, and the cumulative impact of multiple illuminated elements at a major entry point to SoHo. Pete Davies of the Broadway Residents Coalition noted that the corner is visible along sightlines from Sixth Avenue and said a highly visible moving display “is going to be visible for blocks.” Committee members asked whether New Era would commit to limits on motion graphics, duration of image sequences, brightness levels and evening shutoff times; the applicant said New Era wants a prominent store identity but that they were prepared to discuss brightness controls, static imagery during evening hours and other mitigations.

Next steps: The applicants said they would work with the committee and LPC to provide additional details and that the client was open to negotiation on image duration and brightness. The committee agreed to forward comments to the full board and urged a written agreement with the applicant on operating parameters before LPC consideration.","Representatives for New Era presented a signage and AV program for a flagship at 300 Lafayette that includes multiple interior‑facing digital screens — most prominently a 22‑foot‑wide vestibule display — and a mix of canopy, blade and pin‑mounted signs; committee members and neighbors raised safety and light pollution concerns.",{"_33":100,"_35":36,"_37":38,"_39":101,"_41":102,"_43":103,"_45":104,"_47":105,"_49":106,"_51":107,"_53":108,"_55":56,"_57":58,"_59":109,"_61":62,"_63":64,"_65":110,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6606638,"Gymshark flagship proposal draws neighborhood pushback over rooftop events structure and window halo lighting",1790,4906000,6696000,"/Search/View?dp=1&key=2964251-1840044eac90453c9f2f35cc2b405270&start=4906&end=6696","https://assets.pipeline.soar.com/2964251-1840044eac90453c9f2f35cc2b405270/thumbnail_4906000.jpg","/articles/6606638/Manhattan-City/New-York-County/New-York/Gymshark-flagship-proposal-draws-neighborhood-pushback-over-rooftop-events-structure-and-window-halo-lighting","https://secure.pipeline.soar.com/6606638-da9580059093b21a970e11c1fa8411ca/orig.mp4?Expires=1771147494&Signature=FpSCKRBgzD7yhEdIUzPC42qgcWf2a0Y5PVuaao~MlD6RAYg061QLU1tHfrGrUoA6EkCof0lhe6CoUgysJIlCUrJT6VfXjyN1cbBQe7XGeS9Dgqt~tMPxhjaqzJr1BT1XXcjbQ~eEu3E71lLeZST9c6TzSaZcK41sx63XI4hioEyZTbscXuPki2yvc-Tw4DDZYosfwX7lGnSZnW0ENx1o7e7EQSQp88Pa2DhJV5eB2qr~GHp0mpnZqhX9NvIIHwCE2LmuaNhlNuxizffLTwl-3~msshJ54ZjQTBTcdQ0xsDBwRZM-6I5Q7NnKtz4lxxR3Fg2s-V9BTjiLSX3bi1LtwQ__&Key-Pair-Id=KUT5TJCACFTXG","Architects for a Gymshark flagship at 11 Bond Street described a proposal that would add a non‑visible terrace structure set back from the street line, replace terrace paving, integrate modest additional rooftop mechanical units behind screening and install a multi‑element signage program including blade signs, halo‑lit pin‑mounted letters and transparent interior screens on upper windows that would display the Gymshark name.

Why it matters: Residents who live across Lafayette Street and on adjacent blocks raised sustained objections to the proposals’ nighttime lighting and use of the rooftop terrace for presentations or retail‑related events. They told the committee earlier rooftop uses under a previous tenant had caused light and noise impacts; several speakers urged stricter limits on hours and on the visual intensity of any new display technology.

Studio Supervoid (presenting architect Alina Salaou) described the terrace structure as an open, roofless armature set well back so it would not be visible from immediate sidewalks and said rooftop mechanical units would be framed to match existing rooftop installations. The signage package includes three non‑illuminated blade signs, four pin‑mounted halo‑lit letters (three Gymshark text and one logo), window vinyl, and a proposed transparent interior screen on the third floor with 80 percent transparency that would carry the Gymshark letters. The applicant said halo lighting around windows would be subtle; renderings were limited and committee members and residents asked for a physical mock‑up of the transparent screen and clarified lighting specs.

Residents described prior neighborhood agreements and a 2017 Board of Standards and Appeals (BSA) condition related to the building’s conversion that they said included limits on rooftop use and night lighting; they urged the committee to press for enforceable restrictions. Neighbor Neil Foster said “the amount of disruption due to activity on that terrace and light is extreme,” and multiple neighbors asked that any illuminated features be tied to store hours and be dimmed or shut off at night. Committee member Carter (via remote) suggested the architects return with mockups and consider community meetings to resolve outstanding issues.

Next steps: The applicants said they would work to provide a material mock‑up of the transparent screen and to include clearer documentation with their LPC submission; committee members urged engagement with neighbors and asked staff to include their concerns in the full board package.","Architects for a Gymshark flagship at 11 Bond Street presented plans for a rooftop terrace structure, rooftop mechanical screening and a signage program that includes halo window lighting and transparent interior screens displaying the brand name.",{"_33":112,"_35":36,"_37":38,"_39":113,"_41":114,"_43":115,"_45":116,"_47":117,"_49":118,"_51":119,"_53":120,"_55":56,"_57":58,"_59":121,"_61":62,"_63":64,"_65":122,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6606648,"Storefront changes at 98 Thompson: diamond‑plate accessibility work accepted; committee questions permanence of decorative garlands",268,912000,1180000,"/Search/View?dp=1&key=2964251-1840044eac90453c9f2f35cc2b405270&start=912&end=1180","https://assets.pipeline.soar.com/2964251-1840044eac90453c9f2f35cc2b405270/thumbnail_912000.jpg","/articles/6606648/Manhattan-City/New-York-County/New-York/Storefront-changes-at-98-Thompson-diamondplate-accessibility-work-accepted-committee-questions-permanence-of-decorative-garlands","https://secure.pipeline.soar.com/6606648-1d291034868afcb9990496b6c1ca02cb/orig.mp4?Expires=1771147494&Signature=iqhy9rEMQQxhOHN2i3JxxWSPGJ1krLjaGTiNt47EHfiL75Ywta4Dwq6W-ocK9KC74O2V7xBlvRJlfHOaXNoHFxc1KmVBSFe2YHIh7MYN0hdDMNFB6h39BxHPs~a-CgOICLpuFdhiWs-NYVSgcYiPYBeH1MIdBcKCVTIODBpjXVoUPCiV2R~MFIOxnnwReTuJLOZUUN4EZZzsZ8nqotgZRB9GgdFP8trVIF4cffLnoznB1izzIPqw-2Q8MvmWxC5jMAIqZ8g89EgCxIv9lZt6KRhzlc7SAn3sz46dOV~QOsE~o2V2AKpPVevRHkEZr-OHPMPYiiTjFDH8j3AisRpDbg__&Key-Pair-Id=KUT5TJCACFTXG","An applicant seeking sign‑off for work at 98 Thompson Street told Community Board 2’s Landmarks Committee that two elements were changed during construction and required the committee’s comment before LPC sign‑off: expanded diamond‑plate surfacing at the storefront entrances to provide a safer accessible approach, and decorative floral garlands attached around the storefront that had been installed under a temporary permit.

Why it matters: The Landmarks Preservation Commission issued a six‑month temporary permit for the decorative treatment to avoid a warning letter, but LPC staff requested that the board review the work and provide comments before sign‑off. Neighbors and committee members raised objections to making festooned floral garlands permanent in the Soho/NoHo historic area, saying such decorations can proliferate and alter the streetscape.

Hal Dorfman, representing the applicant, said crews encountered unstable bluestone at the vault edge during construction and expanded the diamond plate to meet existing materials for safety and accessibility. He said the metal diamond plate strategy matched patterns used historically on nearby storefronts and that the decorative garlands were stapled into existing wood trim and were removable.

Committee members pressed for documentation on whether the garlands covered replicated moldings that had been reconstructed. Dorfman said the project had measured and restored vertical moldings, replaced brackets and recreated missing elements; he told the committee the garlands were attached to non‑historic wood and were removable. Chenault Spence, a committee member, said she had not found precedents for permanent garlands in the district and worried that approval would set a precedent leading to a proliferation of artificial flower displays on historic façades.

Board member Brian (last name not provided) and other committee members also expressed concern about the appearance and condition of the adhesive non‑slip patches placed over some diamond‑plate panels and suggested the tenant replace worn adhesive strips to improve the finished look. LPC staff said the temporary permit was issued last month and that applicants would need Community Board 2 comments before LPC would finalize sign‑off.

Next steps: Applicants were asked to return comments to LPC and the committee said it would draft a resolution for the full board meeting packet. The committee signaled it would not support making the floral garlands permanent without further justification and precedents.","Applicant sought retroactive sign‑off for diamond‑plate work to create an accessible entry and to make decorative floral garlands — currently on a temporary six‑month permit — permanent; Landmarks staff wanted Community Board 2 feedback and members and public raised concerns about permanence and streetscape impact.","actionData","errors"]

Article not found

Ferrari retail proposal in SoHo draws committee concern over modern metal recladding and banner signage

Lenox Hill satellite to install new monument signs as part of rebranding to Northwell Greenwich Village Hospital

New Era’s proposed flagship at 300 Lafayette draws opposition to large interior‑facing digital screens and illuminated soffits

Gymshark flagship proposal draws neighborhood pushback over rooftop events structure and window halo lighting

Storefront changes at 98 Thompson: diamond‑plate accessibility work accepted; committee questions permanence of decorative garlands