Gymshark plans innovative flagship store design on Lafayette Street

In a recent meeting of the Manhattan Community Board 2's Landmarks Committee, discussions centered around a proposed retail space for Gymshark, a UK-based sports apparel brand, set to open its flagship store in the heart of the city. The meeting, held on April 10, 2025, highlighted the intricate design elements intended for the storefront, particularly the innovative use of lighting and signage.

One of the key features discussed was the installation of a linear surround light designed to create a subtle halo effect around the windows. This lighting, proposed for the third floor, aims to enhance the visual appeal of the storefront while maintaining the integrity of the existing facade. The design includes a transparent sticker with an 80% degree of transparency, which will cover the entire window surface without obstructing the view of the window mullions.

However, the proposal raised questions among committee members regarding the effectiveness and necessity of the halo lights, especially given that the interior of the store will already be well-lit. Some members expressed concerns that the renderings provided did not clearly convey the intended effect of the halo lights, leading to uncertainty about their overall impact on the building's appearance.

Additionally, the committee examined the prominent Gymshark branding projected on a transparent screen at the top of the building. This feature is designed to display the brand's logo from evening until midnight, using a light fixture that outlines the letters rather than a traditional screen. The use of such technology in a historic district prompted inquiries about its appropriateness, as members struggled to identify similar examples within the area.

As the meeting concluded, the committee acknowledged the innovative aspects of the design while emphasizing the need for clarity and consideration of the historic context. The discussions reflect a broader dialogue about balancing modern retail needs with the preservation of Manhattan's architectural heritage, leaving attendees pondering the future of urban design in historic neighborhoods.