Middleton prepares for increased turnout at National Mustard Day due to CBS coverage

The City of Middleton is gearing up for an exciting Mustard Day, with expectations of record attendance this year, thanks to national media attention. The event, a beloved tradition since 2010, is anticipated to draw over 6,000 visitors, bolstered by coverage from CBS Sunday Morning, which recently filmed the worldwide mustard competition held in Middleton.

Barry, a key organizer, expressed enthusiasm about the event's growth, noting that the CBS feature will likely attract even more attendees. "We're extremely excited about that," he said, highlighting the event's family-friendly atmosphere, complete with live music, mustard tastings, and hot dogs.

To enhance the experience, the organizers have hired an event coordinator for the second consecutive year, investing approximately $9,000 to ensure a smoother operation. This coordinator, who previously managed Bratfest, is expected to bring valuable expertise to the event.

However, questions arose regarding the sustainability of Mustard Day. Chris Young, president of the National Mustard Museum's board, clarified that the museum operates as a separate nonprofit and does not receive financial support from the gift shop sales during the event. This distinction raises concerns about the event's long-term viability without additional funding sources.

As anticipation builds for Mustard Day, the community looks forward to a vibrant celebration that not only showcases the love for mustard but also highlights Middleton's unique cultural offerings.