Sacramento launches Sac Family Connect campaign to support families in need

In a recent meeting held on April 7, 2025, First 5 Sacramento officials unveiled an exciting new initiative aimed at enhancing family support services in the region. The campaign, known as Sac Family Connect, is designed to raise awareness about available resources for pregnancy and parenting, particularly targeting neighborhoods with significant Latino populations.

The initiative will run for three months and includes a robust social media strategy, featuring bilingual content in both English and Spanish. This approach aims to ensure that families are informed about the various home visiting programs available to them, which can often be overlooked. The campaign will also utilize analytics to track engagement and referrals, helping to identify areas where additional training may be needed for community partners.

A key component of the campaign is an eight-minute animated video that simplifies the onboarding process for staff at partner organizations. This video outlines eligibility requirements and the timeline for accessing services, making it easier for families to understand their options. The goal is to empower parents by providing them with the information they need to make informed choices about home visiting programs.

Commissioner Mok praised the initiative, highlighting its significance in connecting families with the resources they need. The meeting also emphasized the importance of collaboration among various agencies to streamline the referral process, ensuring that families receive the appropriate support without unnecessary barriers.

In addition to the campaign launch, the meeting addressed the need for ongoing education about the diverse home visiting programs available in Sacramento County. With at least ten different programs catering to specific demographics and needs, the challenge lies in simplifying the referral process for families.

As the campaign progresses, officials are eager to gather feedback from the community and stakeholders to refine the initiative further. The next steps will involve outreach to hospitals and other key locations where families can be informed about Sac Family Connect, ensuring that the program reaches those who may benefit the most.

Overall, the First 5 Sacramento meeting underscored a commitment to enhancing family support services and fostering a collaborative environment among community partners. The Sac Family Connect initiative represents a significant step forward in addressing the needs of families in Sacramento County, with the potential to make a lasting impact on the community.