The December 4, 2024, Business Improvement District #4 Board Meeting in Mitchell, South Dakota, focused on enhancing local sports tourism through the PlayEasy platform. The meeting began with discussions on how event organizers can utilize PlayEasy to promote their tournaments and find suitable venues in Mitchell.
Board members raised questions about the visibility of PlayEasy to potential event organizers. Concerns were expressed regarding how tournament organizers could discover the platform and its offerings. It was noted that event organizers must actively research and register on PlayEasy to submit requests for proposals (RFPs) for their events.
The conversation highlighted the importance of local organizations in facilitating events. Board members emphasized that successful tournaments often require collaboration with local groups, such as the Mitchell Soccer Association, to manage logistics and volunteer efforts. This local involvement is crucial for attracting events and ensuring their success.
Additionally, the board discussed the marketing strategies of PlayEasy, which aims to recruit organizations to list their events on the platform. The need for effective marketing to increase awareness of PlayEasy among event organizers was a key point of discussion.
The meeting concluded with a consensus on the necessity of local engagement and marketing to maximize the potential of PlayEasy in promoting Mitchell as a destination for sports events. Board members agreed to explore further strategies to enhance local participation and visibility in the sports tourism sector.