Mitchell's Business Improvement District #4 Board has taken a significant step towards enhancing local tourism and event hosting capabilities by approving a $3,750 investment in a sports facility marketing program. This decision, made during the board meeting on December 4, 2024, aims to increase the visibility of Mitchell's sports venues to potential national event organizers.

The program is designed to connect local facilities with sports organizers looking for venues that meet specific criteria for tournaments and events. Board members discussed the potential benefits of this investment, noting that while the cost is relatively low, the return on investment could be substantial if it leads to increased bookings for local facilities.

Members expressed cautious optimism about the program's effectiveness, acknowledging that while Mitchell's facilities may not compete with larger venues in cities like Sioux Falls or Brookings, the investment could still yield opportunities for smaller regional events. The board highlighted the importance of being included in the marketing pool, which could attract events that might otherwise overlook Mitchell.

The discussion also touched on the need for further outreach to neighboring cities to gather insights on their experiences with similar programs. Board members agreed that understanding the regional landscape could help gauge the potential for attracting events to Mitchell.

In conclusion, the board's decision to invest in this marketing initiative reflects a proactive approach to boosting local tourism and supporting the community's economy. As the program unfolds, stakeholders will be closely monitoring its impact on event bookings and overall community engagement.