Board approves trial for Play Easy event management system in Mitchell

The Business Improvement District #4 Board Meeting held on December 4, 2024, in Mitchell, South Dakota, focused on several key initiatives aimed at enhancing local tourism and event management. A significant discussion centered around the implementation of a new platform called Play Easy, which is designed to streamline the process of booking accommodations and managing events in the area.

Board members expressed enthusiasm about the potential of Play Easy to facilitate sports tourism by allowing event organizers to easily enter information about tournaments and associated hotel specials. The platform aims to provide a centralized location for event details, including hotel booking links and promotional offers from local businesses. This integration is expected to enhance the experience for participants and their families, making it easier to find accommodations and local attractions.

During the meeting, a motion was made to conduct a one-year trial of the Play Easy platform, with board member Aaron taking the lead on setup and management. The board unanimously supported this initiative, recognizing its potential to attract more events to Mitchell and improve the visibility of local facilities.

In addition to the discussion on Play Easy, the board addressed personnel changes, including the reappointment of Tim Smith as a business representative and the appointment of Jerry Thompson from Hampton Inn. Connie, a current representative, announced her intention to resign, with Bobby set to take over her position starting January 1, 2025, pending city council approval.

Looking ahead, the board plans to meet again in January to discuss further developments, including potential renovations to the Corn Palace, a key local venue. This meeting will provide an opportunity for community input on the proposed expansion and improvements.

Overall, the meeting highlighted the board's commitment to enhancing Mitchell's appeal as a destination for sports tourism and community events, with a focus on collaboration and innovation.