Mitchell Marketing Agency promotes city to boost tourism and local economy
December 04, 2024 | Mitchell, Davison County, South Dakota
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The December 4, 2024, Business Improvement District #4 Board Meeting in Mitchell, South Dakota, focused on the city's marketing strategies and initiatives aimed at boosting tourism and local business engagement. The meeting highlighted the efforts of the organization dedicated to promoting Mitchell to regional, local, and national markets.
The discussion began with an overview of the upcoming "Mitchell Guide to Everything," which is currently being developed for 2025. The team is exploring new ideas to enhance its appeal beyond a standard visitor guide. The organization also represents Mitchell at various conferences and trade shows, including the tourism conference and Pheasant Fest, where they promote local attractions such as pheasant hunting.
A significant portion of the meeting was dedicated to the marketing strategies employed to attract visitors. These include radio and print advertising, digital marketing through social media and search engines, and a recent commercial promoting local shopping. The focus has been on targeting specific demographics in larger cities like Minneapolis, Kansas City, and Omaha, with the goal of increasing overnight stays in Mitchell. The longer visitors stay, the more they are likely to spend on local businesses, which is a key objective for the marketing campaign.
The board noted positive outcomes from these marketing efforts, including increased hotel occupancy and entertainment funding. The effectiveness of the campaigns has been supported by individual reporting from media companies, indicating a successful reach to potential tourists.
Additionally, the meeting addressed the maintenance of the "Everything Mitchell" app, which serves both tourists and locals by providing information on businesses and events. The app is currently facilitating a voting process for holiday trees displayed in the courtyard. The organization also recently launched a refreshed "Visit Mitchell" website, enhancing its online presence and accessibility.
The meeting concluded with a commitment to continue these marketing initiatives and explore new strategies to further promote Mitchell as a vibrant destination for visitors. The board plans to keep the community informed through weekly emails detailing local events and tourism-focused updates.
The discussion began with an overview of the upcoming "Mitchell Guide to Everything," which is currently being developed for 2025. The team is exploring new ideas to enhance its appeal beyond a standard visitor guide. The organization also represents Mitchell at various conferences and trade shows, including the tourism conference and Pheasant Fest, where they promote local attractions such as pheasant hunting.
A significant portion of the meeting was dedicated to the marketing strategies employed to attract visitors. These include radio and print advertising, digital marketing through social media and search engines, and a recent commercial promoting local shopping. The focus has been on targeting specific demographics in larger cities like Minneapolis, Kansas City, and Omaha, with the goal of increasing overnight stays in Mitchell. The longer visitors stay, the more they are likely to spend on local businesses, which is a key objective for the marketing campaign.
The board noted positive outcomes from these marketing efforts, including increased hotel occupancy and entertainment funding. The effectiveness of the campaigns has been supported by individual reporting from media companies, indicating a successful reach to potential tourists.
Additionally, the meeting addressed the maintenance of the "Everything Mitchell" app, which serves both tourists and locals by providing information on businesses and events. The app is currently facilitating a voting process for holiday trees displayed in the courtyard. The organization also recently launched a refreshed "Visit Mitchell" website, enhancing its online presence and accessibility.
The meeting concluded with a commitment to continue these marketing initiatives and explore new strategies to further promote Mitchell as a vibrant destination for visitors. The board plans to keep the community informed through weekly emails detailing local events and tourism-focused updates.
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