The Business Improvement District #4 Board in Mitchell, South Dakota, is considering a strategic investment to enhance local event visibility and attract tourism. During their December 4, 2024, meeting, board members discussed the potential benefits of utilizing the Play Easy platform, which has shown a higher user engagement compared to other options.

The board is contemplating a $3,700 investment in Play Easy, which would allow them to track the economic impact of events and improve their marketing efforts. Members expressed optimism about the platform's ability to generate leads and increase participation in local events. One board member highlighted that several organizations are already paying for the service, indicating a commitment to its effectiveness.

Concerns were raised about the risk of losing $5,000 without immediate results. However, many members agreed that the investment could provide valuable data and insights, making it a worthwhile gamble. The discussion emphasized the importance of understanding the return on investment, with members noting that even a few successful events could justify the cost.

In addition to the Play Easy discussion, the board explored the logistics of entering events into the platform. They considered delegating responsibilities to event organizers, ensuring that local tournaments and activities are well-represented on the site.

As the board moves forward, the decision to invest in Play Easy could significantly impact Mitchell's ability to attract visitors and promote local events, setting the stage for future growth in tourism and community engagement.