Austin launches seasonal weather campaign for severe weather and flooding preparedness

The Austin Severe Weather News Conference held on April 15, 2025, focused on the city's seasonal campaign for severe weather and flooding preparedness. The meeting was led by the acting public information and marketing program manager from the Office of Homeland Security and Emergency Management, who emphasized the importance of awareness as spring approaches, a time known for severe weather events in Central Texas.

The manager highlighted that the months of March, April, and May are particularly prone to severe weather, including flash flooding, thunderstorms, lightning, hail, and tornadoes. Central Texas is often referred to as "Flash Flood Alley" due to its history of significant flooding incidents, notably in October 2013 and May and October 2015, which resulted in considerable damage and loss of life.

A critical message shared during the conference was the importance of the phrase "turn around, don't drown." The manager warned that just six inches of moving water can knock an adult down, while twelve inches can sweep away most vehicles. Residents were urged to avoid low water crossings, bridges, and overpasses during flooding events.

Additionally, the city addressed the needs of vulnerable populations, particularly those experiencing homelessness. The Homeless Strategy Office has implemented a text message notification system to provide crucial preparedness guidance during flooding and severe weather incidents. Outreach efforts are regularly conducted to connect with individuals in encampments near high-risk areas, encouraging them to seek higher ground and stay safe.

The conference underscored the city's commitment to public safety and preparedness as severe weather season approaches, with a focus on community outreach and education to mitigate risks associated with flooding and other extreme weather events.