Corvallis team develops marketing strategy for Historic Preservation Month events

In a bustling meeting room filled with the soft murmur of collaboration, Benton County's Historic Resources Committee gathered to strategize for the upcoming Historic Preservation Month in May. The atmosphere was charged with enthusiasm as committee members exchanged ideas on how to effectively promote events and engage the community.

One of the key discussions centered around the distribution of information. A committee member emphasized the importance of finalizing the event schedule to facilitate timely communication. Plans were set to utilize various channels, including a monthly neighborhood newsletter and social media, to reach a broader audience. The idea of an email blast was particularly well-received, with suggestions for a series of three emails: an initial announcement, a highlight of significant events, and a final reminder.

The conversation quickly turned to innovative outreach methods. A proposal was made to create small mailers targeting historic home owners in Corvallis and Albany, inviting them to participate in a window workshop. This grassroots approach aimed to foster a deeper connection with the community and encourage attendance at the workshop, which had seen low participation in previous years.

As the meeting progressed, the committee recognized the need for effective marketing materials. The Public Information Officer (PIO) was identified as a key resource for graphic design, ensuring that promotional materials would be visually appealing and aligned with county branding. The urgency of the timeline was palpable, with members expressing concern over the approaching end of the month and the need to kick off promotional efforts promptly.

In addition to traditional outreach, the committee explored partnerships with local organizations, such as the Rotary Club and the Albany Regional Museum, to leverage their email lists for wider distribution. The potential for collaboration with Oregon State University’s media students was also discussed, highlighting a creative avenue for generating interest in the events.

As the meeting drew to a close, the committee members left with a renewed sense of purpose, eager to implement their plans and engage the community in celebrating the rich history of Benton County. With a clear roadmap ahead, they are poised to make this year's Historic Preservation Month a memorable and impactful event.