Sholo City Council approves new 21.7-mile trail system and Chamber updates

In the heart of Show Low, Arizona, the City Council convened on April 15, 2025, to discuss pivotal developments that promise to enhance the community's outdoor experience and bolster local business engagement. The atmosphere buzzed with anticipation as council members and residents gathered to hear about exciting new projects and initiatives.

One of the standout discussions centered around a significant trail development project led by Jay Brimhall, who has been collaborating with the city for the past two years. Brimhall shared his enthusiasm for the new 21.7-mile trail system designed by Big Loop Trails from Dolores, Colorado. This ambitious project includes a second trailhead at Joe Tank Road and several shorter loop options ranging from 3 to 6 miles. The new trails aim to improve access to the scenic Chihuahua Pines and connect to the existing Buena Vista Veil System, creating a continuous network from Los Caballos to Buena Vista.

Brimhall expressed his excitement, stating, “This is the one I’m most pumped on. This is a really big deal.” He emphasized the project's potential to cater to hikers, bikers, and horseback riders alike, with a focus on maintaining a manageable incline for all users. While the estimated cost of the project is between $250,000 and $300,000, Brimhall is optimistic about fundraising efforts and community support to bring this vision to life.

Following the trail discussion, the Show Low Chamber of Commerce presented an update on its recent activities and successes. The chamber reported a remarkable 239% increase in membership since November 2022, now boasting 361 members. With a 99% retention rate, the chamber is thriving, thanks in part to a new executive board and a series of engaging community events planned for 2025.

Among the highlights, the chamber announced the return of the Chamber Ambassadors, a group dedicated to enhancing member engagement and supporting local businesses. Upcoming events include the highly anticipated Solo Days in June, featuring local artists and performances, and the first-ever Solo Music Festival in the fall.

As the meeting progressed, the council also addressed routine matters, including the proclamation of April 25, 2025, as Arbor Day in Show Low, and the approval of various agreements and minutes from previous sessions.

The evening concluded with a sense of optimism and community spirit, as council members and residents alike recognized the importance of these initiatives in fostering a vibrant and connected Show Low. With the promise of new trails and a revitalized business landscape, the future looks bright for this Arizona city.