South Carolina explores equine industry growth with expert consultants and funding proposals

On April 16, 2025, the South Carolina Senate Finance Committee convened to discuss critical issues surrounding the state's horse racing industry, particularly focusing on the implementation of an Advanced Deposit Wagering (ADW) program. The meeting highlighted the need for expert consultation to maximize profitability and ensure equitable benefits for both horsemen and ADW providers.

A key point raised during the discussions was the importance of establishing clear percentages in the legislation governing ADW, rather than leaving financial agreements to be negotiated between operators and race tracks. This approach aims to create a more structured and transparent framework that could enhance the state's betting landscape.

Committee members expressed a desire to engage marketing experts and consultants who specialize in the horse racing industry. These professionals could provide valuable insights into best practices from other states, helping South Carolina to adopt effective strategies that would optimize revenue from betting activities. The potential for increased economic benefits from a revitalized horse racing sector was a recurring theme, with members emphasizing the need for data on the current state of horse populations and the historical context of the industry.

The committee also discussed the dramatic decline in the number of horses in South Carolina, particularly in traditional racing areas like Aiken. Testimonies indicated that horse populations have decreased by approximately 75% over the past 30 to 35 years. This decline raises concerns about the sustainability of the horse racing industry and its associated economic impacts.

In addition to the ADW program, the committee explored the distribution of funds received by the Equine Commission. Members suggested that the bill should include more prescriptive guidelines to ensure that grants and resources are allocated effectively to support the equine industry. The importance of educational initiatives, such as utilizing existing equine facilities for training, was also highlighted as a means to bolster the industry.

As the meeting concluded, the committee chair indicated plans for a follow-up subcommittee session to further refine the proposed legislation. Members were encouraged to prepare amendments and gather additional data on the horse population and industry dynamics in South Carolina. The discussions underscored a collective commitment to revitalizing the horse racing sector, recognizing its potential to contribute significantly to the state's economy and agricultural landscape.