Atlas Development proposes data center project to replace 2000-home residential plan

In the heart of Villa Rica, under the bright lights of the city hall, a pivotal discussion unfolded during the Planning & Zoning Commission meeting on April 16, 2025. The focus was on a proposed data center project by Atlas Development, a venture that has sparked both interest and concern among local residents.

The meeting began with a clarification that Atlas Development is distinct from Embry Development, setting the stage for a deeper dive into the implications of the data center. The project, which has been previously presented, aims to transform a site initially approved for residential development into a hub for digital infrastructure. The developer's representative, a zoning lawyer from Cartersville, passionately advocated for the benefits of data centers, emphasizing their minimal traffic impact compared to traditional residential developments.

"Data centers generate virtually no traffic," he explained, contrasting the expected influx of vehicles from hundreds of homes with the quiet operation of a facility designed to house servers. These centers, he noted, are akin to warehouses but without the bustling activity of loading docks and delivery trucks. Instead, they require only a handful of employees, primarily for technical support and security.

Concerns from residents about noise and water usage were addressed head-on. The lawyer reassured attendees that modern data centers are designed to operate quietly, dispelling myths about excessive noise. He also acknowledged the uncertainty surrounding water usage, stating that the specifics would depend on the technologies employed and would require thorough engineering studies before any development could commence.

The timeline for the project was another focal point. While the data center could take five to ten years to fully develop, the representative highlighted that this gradual rollout would allow ample time for planning and infrastructure improvements. In contrast, the previously approved residential project could have broken ground immediately, raising questions about the community's priorities.

As the meeting concluded, the potential economic benefits of the data center were underscored. The facility promises to generate significant revenue through property taxes and franchise fees, which could bolster local finances. With the community's future hanging in the balance, the discussion around this data center project reflects a broader conversation about growth, technology, and the evolving needs of Villa Rica. The commission's decision will not only shape the landscape but also influence the economic trajectory of the area for years to come.