Lansdale EDC meeting highlights need for improved social media marketing strategies

During the Lansdale Borough Council meeting on March 19, 2025, discussions centered on the revitalization of the town and the need for improved marketing strategies to attract visitors and businesses. The meeting highlighted the ongoing efforts to promote Lansdale's unique offerings and address the challenges posed by empty commercial spaces.

A key contributor to the discussion was a member of the Economic Development Committee (EDC), who shared insights from a recent meeting. They emphasized the importance of enhancing Lansdale's visibility through social media and other promotional efforts. The speaker noted that while there are existing platforms like "Discover Lansdale," the current social media presence is insufficient to engage potential visitors effectively.

One proposed initiative involves creating a pamphlet that showcases Lansdale's historical significance and attractions, aimed at informing those unfamiliar with the area. Additionally, the speaker suggested a more dynamic approach to social media marketing, advocating for the production of promotional videos for local businesses. This strategy would not only highlight individual businesses but also encourage them to offer specials, thereby generating interest and foot traffic.

The speaker's observations reflect a broader concern about Lansdale's ability to compete for attention in a digital landscape where potential visitors often rely on social media for information. They argued that without a concerted effort to enhance online content, Lansdale risks remaining overlooked by those who might otherwise explore its offerings.

In conclusion, the meeting underscored the need for a strategic overhaul of Lansdale's marketing efforts, particularly in the realm of social media. As the borough seeks to revitalize its economy and attract new visitors, the implementation of these ideas could play a crucial role in shaping Lansdale's future. The council's next steps will likely involve further discussions on these initiatives and how best to execute them to benefit the community.