Georgia Pacific partners with McDonald Companies for waterfront redevelopment at 500 Day Street

The Green Bay Common Council convened on April 15, 2025, to discuss significant developments impacting the community, particularly the collaboration between Georgia Pacific and McDonald Companies regarding the 500 Day Street site. This partnership aims to revitalize the waterfront area, which has been a focal point for local redevelopment efforts.

Georgia Pacific announced a letter of intent with McDonald Companies, expressing enthusiasm for the collaboration and gratitude for the city's support. As part of this initiative, McDonald Companies requested a deferral of the rezoning process to allow for further planning and community engagement. The council acknowledged the importance of this site, emphasizing the potential for waterfront development that aligns with community needs.

During the meeting, concerns were raised about the site's current industrial zoning and the risk of it becoming vacant if not properly managed. Brad Piett from the Fox Valley and Lake Superior rail system urged the council to consider the balance between development desires and the practical needs of the community, advocating for a cautious approach to rezoning.

In response to these discussions, Alder Prophet proposed a motion to hold off on the rezoning until the July 15 council meeting, allowing time for further collaboration between the city and developers. This motion was supported by several council members, who highlighted the importance of maintaining open communication and ensuring that any future development serves the community's best interests.

Additionally, the council addressed a proposal to increase parking rates in public ramps during the upcoming 2025 NFL Draft. The proposed rate hike aims to manage the expected surge in demand, with projections indicating a potential revenue increase of approximately $6,000 per day during the event. The council emphasized that this adjustment would only be temporary, reverting to standard rates after the draft weekend.

In conclusion, the council's discussions reflect a commitment to thoughtful urban planning and community engagement as Green Bay navigates significant development opportunities. The outcomes of these meetings will play a crucial role in shaping the future of the waterfront and ensuring that it meets the needs of residents while fostering economic growth.