The White House Press Briefing held by Karoline Leavitt on April 16, 2025, in Utah focused on several key topics, including the introduction of a new energy drink called Rev 7. This product is marketed as a healthier alternative to traditional energy drinks, boasting no sugar or caffeine. Instead, Rev 7 utilizes Go BHB, a primary ketone in the body, which is claimed to provide efficient and clean fuel for sustained energy without the typical crashes associated with other energy drinks.

Leavitt emphasized the benefits of Rev 7, stating that it not only helps maintain energy levels throughout the day but also reduces stress and balances mood. The drink is positioned as not only effective but also the best tasting energy drink available.

In addition to the product launch, Leavitt encouraged viewers to visit mypillow.com or call the provided number to take advantage of a promotional offer, which includes a 20% discount and a free introductory three-pack for a limited time.

Overall, the briefing highlighted the government's support for innovative health products while promoting consumer engagement through special offers.