Laguna Beach unveils summer 2025 visitor strategy with improved enforcement and outreach

In the heart of Laguna Beach, city officials gathered on April 18, 2025, to address the pressing issue of visitor stewardship as the summer season approaches. City Manager Dave Robinson, alongside key figures such as Marine Safety Chief Kai Bon and Police Chief Jeff Calvert, outlined a comprehensive plan aimed at enhancing the experience for both residents and visitors while preserving the coastal community's charm.

The meeting kicked off with a focus on the lessons learned from the previous summer, where officials acknowledged that their messaging and preparedness fell short. Robinson emphasized the need for a "surge" in efforts to manage the influx of day visitors, highlighting a shift towards more enforcement-oriented messaging. This new approach aims to foster a culture of respect for Laguna Beach's natural beauty and community standards.

Chief Calvert shared impressive statistics from the past year, noting a 13% increase in calls for service but a remarkable 23% decrease in violent and property crimes. He detailed the police department's proactive measures, including DUI notification letters sent to local establishments, which aim to educate businesses about alcohol-related incidents. The department also plans to ramp up traffic enforcement, with an increase in motor officers dedicated to addressing speeding and noise complaints.

A significant highlight of the meeting was the introduction of the park ranger program, which has gained popularity since its inception in 2022. With plans to expand the team to nine rangers this summer, the city aims to tackle quality-of-life issues more effectively. These rangers will be equipped to handle various concerns, from anti-camping laws to graffiti removal, ensuring that the community remains clean and safe.

Transportation initiatives were also discussed, with the summer breeze program set to launch earlier this year to encourage visitors to leave their cars behind. The Laguna Local microtransit program will expand its hours and service areas, making it easier for residents and visitors to navigate the city without contributing to traffic congestion.

As the meeting concluded, officials encouraged community engagement through a stewardship survey accessible via QR code. This initiative aims to gather feedback from residents and visitors alike, ensuring that the city’s strategies align with the community's needs and expectations.

With a renewed focus on stewardship and community involvement, Laguna Beach is poised to welcome visitors this summer while safeguarding the unique qualities that make it a beloved destination. The city’s commitment to enhancing visitor experiences while maintaining safety and cleanliness reflects a proactive approach to managing the delicate balance between tourism and community well-being.