Discover the Valley campaign wins multiple awards at American Advertising Awards ceremony

Spokane Valley's tourism marketing efforts are gaining momentum, as highlighted in the recent TPA Commission meeting on April 17, 2025. The commission discussed the success of the "Champion Stay Here" campaign, which launched in mid-March and has already shown impressive results. Paid search engagement increased by 24%, while organic search users surged by 34%, and engaged sessions rose by a remarkable 91%. These figures indicate that the campaign is effectively reaching its target audience.

The meeting also addressed the importance of expanding outreach to local hotels, with suggestions to conduct a brief survey to gather data on occupancy rates and revenue. This information will help refine marketing strategies and enhance the region's appeal to visitors.

In addition to marketing successes, Spokane Valley's branding efforts were recognized at the recent American Advertising Awards. The "Discover the Valley" campaign won multiple accolades, including two gold Addies for its integrated brand identity and online consumer website, as well as a silver award for its interactive microsite. These honors reflect the collaborative efforts of the commission and local stakeholders, showcasing the region's commitment to effective tourism promotion.

Looking ahead, the commission emphasized the need for continued investment in marketing initiatives to maintain and grow visitor engagement, particularly as seasonal events approach. The positive trajectory of the campaign and the recognition received at the awards ceremony position Spokane Valley as a rising destination in the competitive tourism landscape.