Spokane council explores use of TPA fees for conference recruitment incentives

Spokane Valley's Tourism Promotion Area (TPA) is set to undergo significant changes as the city prepares for a legislative review of its funding structure. During the regular meeting on April 17, 2025, officials discussed the implications of a recent state law that increased the nightly fee from $2 to $5, with Spokane Valley currently levying $4 per night. This adjustment, enacted in 2022, is subject to a sunset clause that will take effect on July 1, 2027, unless the state legislature decides to extend it.

The meeting highlighted the need for a comprehensive review of how the additional funds are being utilized to promote tourism. Currently, there are no specific guidelines on the metrics or data collection methods required for this review, which raises concerns about consistency in reporting across different tourism promotion areas. City officials are actively seeking guidance from the Washington State Tourism Office to ensure compliance and effective reporting.

In addition to the fee review, the city council has tasked the economic development department with exploring the potential use of TPA fees as an incentive fund. This fund could be aimed at attracting conferences and events that require both meeting space and hotel accommodations, a strategy already employed by other regions in the state.

As Spokane Valley moves forward, city officials are committed to keeping stakeholders informed and involved in the process. They plan to share draft reports on the TPA's funding impact and welcome input from local businesses to strengthen their case for continued support. The outcomes of these discussions will be crucial for the future of tourism in Spokane Valley, as they seek to enhance the area's appeal and economic vitality.