The Community Media Committee of Monona convened on April 10, 2025, to discuss strategies for enhancing local engagement with the Monona Go app, a platform designed to connect residents with community events and information. The meeting, attended by several committee members, focused on promotional ideas to increase app usage and visibility.

Committee member Will presented a list of promotional strategies, emphasizing the need to prioritize which ideas would be most effective in attracting users. Current efforts to promote the app include mentions in the community calendar broadcast on WVMO, digital displays at local libraries and city hall, and visibility on the city’s website. Despite these initiatives, the committee acknowledged that app downloads and engagement metrics remain low, with only 275 downloads on Apple devices and minimal activity on Android and streaming platforms.

The discussion highlighted the disparity between app usage and engagement on YouTube, where videos related to community events receive significantly more views. This raises questions about the app's effectiveness as a communication tool. Members expressed interest in exploring data on user engagement to better understand how residents interact with the app and what content resonates most.

The committee also reflected on past promotional efforts, recalling a successful initiative where a member encouraged app downloads by demonstrating its use during community events. This approach could serve as a model for future outreach efforts.

As the meeting concluded, the committee recognized the importance of fostering a stronger connection between the Monona Go app and the community it serves. By refining their promotional strategies and leveraging data insights, they aim to enhance local engagement and ensure that residents are informed and connected to the happenings in Monona. The next steps will involve further discussions on which promotional ideas to implement and how to effectively measure their impact.