Local nonprofit leader advocates for Malibu businesses amid technology blind spot

A passionate call to action for community resilience took center stage at the Malibu City Council meeting on April 14, 2025. A local nonprofit leader emphasized the urgent need for collective efforts to save the city’s businesses, urging residents to step up and support initiatives that could revitalize the local economy.

In a heartfelt address, the speaker highlighted a plan that leverages the community's existing resources and talent. "It's up to us as well to figure out how we save our city," they stated, stressing the importance of proactive engagement rather than criticism. The leader revealed that they would be detailing their strategy in an upcoming article in the Malibu Times, but the essence of their message was clear: community action is essential for survival.

The discussion also touched on a significant oversight in the recent business impact survey, which failed to address the role of technology in supporting local businesses. A council member pointed out that the survey lacked questions about online sales platforms and social media presence, which are crucial for businesses that have been physically cut off from customers. This gap in understanding the technological landscape could hinder recovery efforts during this critical time.

As the meeting concluded, the urgency of the situation was palpable. The community is at a crossroads, and the decisions made now will determine the future of Malibu's vibrant business scene. The call for action resonates as a reminder that collaboration and innovation are key to overcoming the challenges ahead.