Shaker City Council unveils new branding and flag design through community collaboration

In a lively session at Overland Park City Hall, members of the Committee of the Whole gathered to discuss the unveiling of a new branding initiative that aims to refresh the city’s image and foster community pride. The atmosphere buzzed with excitement as committee members reflected on the collaborative process that led to the creation of a new flag and branding materials, which they believe will significantly enhance the city’s identity.

The meeting highlighted the hard work of city staff and community members who participated in the branding process. One committee member praised the effort, noting that the initiative began from scratch, with no preconceived ideas. Participants were encouraged to share examples of city brands they admired, leading to a diverse array of inspirations that shaped the final design. The committee faced tough discussions, with members openly debating various elements of the branding, including the flag and color palette.

The new branding is designed to evoke a sense of connection and vibrancy, moving away from the previously dominant "Overland Park beige." The committee expressed optimism that the new colors and designs would transform the city’s atmosphere, making it more inviting for residents and visitors alike. One member remarked on the importance of the branding reflecting the city’s values, emphasizing the need for a design that resonates with the community.

As the conversation progressed, members discussed the practical aspects of implementing the new branding. They clarified that changes to existing assets, such as vehicles and buildings, would occur gradually, aligning with maintenance cycles rather than immediate replacements. This approach aims to balance the introduction of the new brand while maintaining functionality and cost-effectiveness.

The excitement was palpable as committee members envisioned the potential for branded merchandise, which they hope will be available for purchase online and in local stores. This merchandise is seen as a way for residents to express their pride in Overland Park and connect with their neighborhoods.

In closing, the committee members expressed their enthusiasm for the new branding initiative, viewing it as a significant step toward fostering a stronger community identity. As they look forward to the rollout of the new designs, the hope is that this initiative will not only beautify the city but also deepen the sense of belonging among its residents.