Overland Park unveils new branding strategy to enhance community pride and identity

The Overland Park Committee of the Whole meeting on April 21, 2025, focused on the city's branding strategy, emphasizing community engagement and pride. The discussion highlighted the importance of a cohesive brand voice that reflects the city's unique identity and fosters a sense of belonging among residents.

Key points included the introduction of a new visual identity that aims to resonate with the community. The branding team presented various design elements, including typefaces and logos, that embody the city's character. They emphasized the need for a flexible branding system that can adapt to different contexts while maintaining a strong visual presence.

Community feedback played a crucial role in shaping the new brand. Residents expressed a desire for imagery that represents Overland Park's identity, leading to the incorporation of symbols such as the city map, flag, and tree. The proposed tree design, inspired by the city's official red oak, aims to evoke nostalgia and pride among residents.

The meeting also addressed the need for a more vibrant color palette to reflect the city's diversity and energy. The branding team proposed a range of colors that would allow for playful and dynamic compositions, moving away from the more subdued tones of the previous brand.

In conclusion, the new branding initiative seeks to enhance community connection and pride in Overland Park. The next steps include launching a community engagement process to design a new flag that embodies the city's spirit, further inviting residents to participate in shaping their city's identity.