CATCH Des Moines reports economic impact from tourism and events to City Council

In the heart of West Des Moines, the city council meeting on March 24, 2025, buzzed with excitement as Greg Edwards from CATCH Des Moines took the stage to present the annual results of the Greater Des Moines Convention and Visitors Bureau. With a blend of humor and enthusiasm, Edwards highlighted the vital role CATCH Des Moines plays in attracting visitors and events to the region, emphasizing its impact on local businesses and the economy.

Edwards opened his presentation with a light-hearted jab at the mayor for not leading the Pledge of Allegiance, setting a friendly tone for the discussion. He then showcased a video that encapsulated the essence of CATCH Des Moines, which he described as a promoter of "serious fun." The bureau's efforts have been instrumental in securing major events like NCAA March Madness and various conventions, which not only enhance the city’s reputation but also contribute significantly to its economic vitality.

The presentation underscored the importance of CATCH Des Moines in fostering a vibrant social scene, with Edwards noting that the influx of visitors supports local hotels, restaurants, and businesses. He pointed out that while large events are crucial, it is the smaller gatherings of 100 to 500 people that sustain air service and keep the local economy thriving throughout the year.

Edwards also shared insights into the burgeoning youth sports industry, projected to grow from $40 billion to nearly $60 billion by 2030. He credited CATCH Des Moines for transforming the area into a sports hub, attracting tournaments that bring tourism to West Des Moines and surrounding communities.

As the presentation progressed, Edwards emphasized the collaborative nature of CATCH Des Moines, describing it as more than just a bridge between the city and event organizers. He portrayed the bureau as a driving force that fuels the success of events, ensuring that visitors experience the best of what the city has to offer—from local attractions to dining experiences.

The meeting concluded with a detailed review of CATCH Des Moines' budget and marketing strategies, showcasing a commitment to promoting the region effectively. Edwards expressed optimism about the future, noting that the recovery of business travel post-COVID is on the horizon, and the bureau is poised to continue its impactful work.

As the council members engaged with Edwards, it was clear that CATCH Des Moines is not just a visitor bureau; it is a catalyst for growth and community pride, shaping the future of West Des Moines as a destination for both visitors and residents alike.