California bill AB 12 91 aims to improve ticket purchase transparency for consumers

The California Assembly's Arts, Entertainment, Sports, and Tourism Committee convened on April 22, 2025, to discuss Assembly Bill 1291, aimed at improving the ticket purchasing experience for consumers attending concerts and sporting events. The bill seeks to address the confusion and stress often associated with buying tickets, which can lead consumers to resort to overpriced secondary sellers or abandon their purchase altogether.

Key provisions of the bill include requiring ticket sellers to electronically deliver proof of purchase immediately upon transaction. This proof can be used for entry into the venue if the ticket is not accessible due to circumstances beyond the consumer's control. While the bill does not resolve all issues within the ticketing industry, it aims to provide consumers with greater certainty regarding their purchases, reducing the anxiety of last-minute ticket delivery.

Supporters of the bill, including Ruben Guerrera from the Latin Business Association and Robert Harrell from the Consumer Federation of California, highlighted the monopolistic practices of major ticket sellers like Ticketmaster. They emphasized the need for transparency and timely ticket delivery, noting that many consumers face difficulties when trying to use their tickets, especially when events sell out quickly.

Opposition to the bill came from representatives of independent venues, who argued that delayed ticket release is a necessary measure to combat ticket scalping. They claimed that this practice protects small businesses from fraudulent sales on secondary platforms.

The committee heard various testimonies, with many public members expressing support for the bill, while others raised concerns about its potential impact on independent venues. The discussions underscored the ongoing challenges within the ticketing industry and the need for reforms that balance consumer protection with the interests of smaller businesses. The committee will continue to evaluate the bill as it moves through the legislative process.