Northbrook School District celebrates successful referendum with 63 percent voter approval

The Northbrook School District 28 Board Meeting on April 22, 2025, celebrated a significant victory: the successful passage of a referendum with an impressive 63.14% approval rate. This achievement was highlighted by board members who praised the extensive efforts put forth by the community and staff, particularly Terry, who played a pivotal role in the campaign.

Terry presented a detailed summary of the referendum process, showcasing the strategic communication efforts that led to this success. Notably, the referendum received support from every precinct in the district, with a turnout of 29%, significantly higher than the average 17.61% in suburban Cook County. This strong engagement reflects the community's commitment to enhancing educational resources.

The campaign utilized a variety of outreach methods, including digital newsletters, social media, and direct mail, to inform and engage stakeholders. The district's website attracted nearly 5,000 views on the referendum page alone, and social media efforts resulted in a remarkable increase in reach—394% on Facebook and 310% on Instagram—demonstrating the effectiveness of targeted messaging.

In addition to digital strategies, the district organized 31 in-person meetings and participated in community events to foster direct dialogue with residents. The Vote Yes Committee's grassroots efforts, including door-to-door canvassing and neighborhood coffees, were instrumental in building momentum and support for the referendum.

As the district looks forward to implementing the changes made possible by this referendum, the board emphasized the transformative impact it will have on students and families for years to come. The collaborative approach and community involvement were key factors in this successful outcome, setting a strong foundation for future initiatives.