Cobb County commissions branding survey to enhance community engagement

Cobb County officials are taking significant steps to enhance community engagement and awareness through a new branding initiative, as discussed in the recent Board of Commissioners work session. The meeting highlighted the county's need to modernize its image and improve communication with residents about the services it provides.

During the session, it was revealed that Cobb County has fallen behind other local governments in establishing a cohesive brand. This branding is crucial for fostering community pride, supporting economic development, and effectively informing residents about available services. To address this gap, the county has partnered with local firm ID 8 to conduct a comprehensive survey aimed at gauging public perception and awareness of county services.

The survey, which received 635 responses from a diverse range of residents and stakeholders, uncovered that while 61% of participants hold a generally positive view of Cobb County government services, many are unaware of the full range of offerings. Key findings indicated that the county's brand is perceived as outdated and irrelevant, with significant gaps in awareness regarding economic development and senior services.

To tackle these issues, the research team presented several data-driven recommendations. These include updating the county's logo and tagline to better reflect its community and values, establishing consistent branding guidelines across all platforms, and creating engaging content that tells the stories of residents and local projects. Such initiatives aim to enhance public trust, increase engagement, and ultimately improve the county's reputation.

The meeting underscored the importance of intentional branding efforts in connecting with the community and ensuring that residents are informed about the valuable services available to them. As Cobb County moves forward with these branding strategies, officials hope to bridge the disconnect between the government and its residents, fostering a more informed and engaged community.