Avon sign proposal seeks 20-foot variance for 7 Brew coffee shop signage

The City of Stow's Planning Commission convened on April 22, 2025, to discuss a significant proposal regarding signage for a new establishment. The meeting highlighted the complexities of local sign regulations and the challenges businesses face in adhering to them while trying to maintain visibility and branding.

The primary focus of the discussion was a proposal for five wall signs and one monument sign for a new coffee shop. The wall signs would collectively cover approximately 115 square feet, while the monument sign would stand 8 feet tall and occupy 16 square feet. However, the proposal faced scrutiny due to the city's sign code, which limits the total sign area based on the linear length of the building. The front elevation of the building, measuring 15 feet 8 inches, would only permit a maximum of 23.5 square feet of signage. The applicant requested a variance to allow for a total of 43.6 square feet of signage on the front facade, exceeding the limit by nearly 20 feet.

During the meeting, representatives from the coffee shop expressed their willingness to consider reducing the size of some signs or eliminating certain directional signs to mitigate the variance request. This flexibility indicates a recognition of the need to balance business visibility with community standards.

Community member Kathy Clark, who spoke during the meeting, emphasized the importance of the signage for the business's success, noting that the proposed sign package aligns with national branding standards for the chain. She also pointed out that the visibility of the front sign is crucial for attracting customers, as it would be the first point of contact for drivers approaching the establishment.

The discussions underscored the ongoing tension between local regulations and the needs of businesses in Stow. As the city continues to grow, the Planning Commission will need to navigate these challenges carefully, ensuring that regulations support economic development while maintaining the character of the community.

The meeting concluded without a definitive resolution, leaving the door open for further negotiations regarding the signage proposal. The outcome of this discussion will likely set a precedent for future signage requests in Stow, highlighting the importance of clear communication between city officials and business owners.