North Ogden Council outlines Cherry Days 2025 marketing strategy focused on community engagement

North Ogden City Council convened on April 8, 2025, to discuss key financial strategies and upcoming community events, including the highly anticipated Cherry Days festival.

A significant focus of the meeting was the management of the general fund, particularly regarding the aquatic center. Council members discussed the importance of building a fund balance to ensure future financial stability for the center. It was emphasized that while depreciation cannot be accounted for in the general fund, the city can still increase its fund balance through excess revenues or expense reductions. This proactive approach aims to secure necessary funds for future maintenance and improvements, ensuring the aquatic center remains a valuable community asset.

In addition to financial discussions, the council reviewed the marketing plan for the 2025 Cherry Days event. The plan highlights various activities, including a 5K run, parades, a vendor fair, and fireworks, with a strong emphasis on community engagement. The marketing strategy will primarily utilize social media and electronic platforms, as the budget does not currently allow for extensive mail outreach. Suggestions were made to enhance visibility through targeted signage and QR codes, which could provide easy access to event information.

The council aims to keep Cherry Days a community-focused event, avoiding the pitfalls of larger festivals that draw excessive crowds. There was a consensus on the need for early promotion to encourage local participation and ensure the event's success. Ideas for contests and interactive promotions were also discussed to further engage residents and visitors alike.

As the council concluded its meeting, the emphasis on financial prudence and community involvement set a positive tone for the upcoming Cherry Days festival, promising a fun and inclusive experience for all attendees. The city is committed to fostering a vibrant community spirit while ensuring the sustainability of its recreational facilities.