Vista City Council approves new wayfinding program to support local businesses

In the heart of Vista's city hall, council members gathered on April 22nd, 2025, to discuss a pivotal wayfinding program aimed at enhancing the city's navigation and branding. The meeting buzzed with ideas as officials emphasized the importance of creating a comprehensive and aesthetically pleasing signage system that reflects the unique character of Vista's neighborhoods, including the historic downtown and Paseo Santa Fe.

Deputy Mayor highlighted the need for a thoughtful approach, advocating for a design that not only guides residents and visitors but also supports local businesses. “If we’re gonna do a wayfinding program, we should do it right and not have to do it twice,” she stated, underscoring the urgency of the initiative, especially as businesses continue to recover from the impacts of the pandemic.

Council Member O'Donnell echoed this sentiment, expressing concern about the potential delays in implementing the program. He noted that many local businesses had suffered due to restrictions on signage during COVID-19, and emphasized the need for a swift rollout of the new wayfinding signs. The council discussed the possibility of a Request for Proposals (RFP) to ensure a thorough and effective design process.

City staff provided context, revealing that a previous wayfinding program had been established seven to eight years ago. However, the current discussions aim to create a more focused initiative that highlights local attractions, particularly the burgeoning craft brewery and winery scene. “We can try and encompass something like that, either through video tours or walking maps,” O'Donnell suggested, drawing inspiration from cities like Savannah, Georgia, known for their guided tours.

The conversation also touched on the financial aspects of the program, with estimates for the design costs around $25,000, a figure that seemed more palatable to council members than previous projections. There was a consensus on the importance of balancing the aesthetic appeal of the city with practical signage that benefits local businesses.

Council Member Contreras added to the dialogue, proposing that the wayfinding initiative could be integrated with the city’s ongoing development of protected bike lanes, creating a cohesive public art and navigation strategy. This holistic approach aims to enhance the overall experience for residents and visitors alike.

As the meeting concluded, the council unanimously approved the motion to move forward with the wayfinding program, signaling a commitment to not only beautify Vista but also to foster economic growth and community engagement. The discussions left a sense of optimism in the air, with council members eager to explore the opportunities that lie ahead for their vibrant city.