Barter Theatre's Matt Campbell highlights economic impact and challenges in Washington County

In the heart of Washington County, the Barter Theatre's managing director, Matt Campbell, took center stage during the Washington County Board of Supervisors meeting on April 8, 2025. With a warm smile and a palpable enthusiasm, Campbell introduced himself and shared his journey back to the region, emphasizing the theatre's deep-rooted connection to the community.

Campbell expressed gratitude for the board's ongoing support, highlighting the theatre's significant cultural and economic impact. In 2024 alone, Barter Theatre attracted over 22,000 visitors, contributing an impressive $34 million to the local economy. This figure reflects not just ticket sales but also the ripple effect on local businesses, from restaurants to hotels, underscoring the theatre's role as a vital economic engine for the area.

The theatre's commitment to accessibility was a key theme in Campbell's presentation. He detailed initiatives aimed at ensuring that all students, regardless of financial background, can experience the arts. Over 3,500 students visit Barter each year, with many receiving subsidized or free tickets, a move designed to prevent any child from being left behind due to financial constraints.

As Campbell outlined the theatre's diverse programming, he noted that 17% of the audience comes from the local community, while a significant portion travels from over 100 miles away, drawn by the variety of performances. The theatre's marketing strategies are focused on attracting visitors from nearby urban centers, promoting Washington County as a scenic getaway.

However, the theatre faces challenges, particularly in housing for seasonal employees and rising health insurance costs. Campbell emphasized the importance of maintaining affordable ticket prices to ensure continued community engagement and support. He acknowledged the board's past assistance and expressed hope for continued collaboration to navigate these hurdles.

As the meeting concluded, it was clear that Barter Theatre is not just a cultural landmark but a cornerstone of Washington County's economic vitality, fostering community spirit and enriching lives through the arts. The board's support remains crucial as the theatre strives to overcome challenges and continue its legacy of excellence in the region.