Michigan liquor renewal process shows over 18K licenses completed with new technology

The Michigan Legislature's Appropriations Subcommittee on LARA and Insurance and Financial Services convened on April 24, 2025, to discuss the state's alcohol licensing and distribution system. The meeting highlighted the structure of Michigan's three-tier system, which includes manufacturers, wholesalers, and retailers, and emphasized the significant number of licenses and permits involved in the alcohol industry.

During the meeting, officials presented data showing that Michigan has over 1,200 manufacturers, more than 100 wholesalers, and over 20,000 retailers, including bars, restaurants, grocery stores, and liquor stores. The total number of licenses and permits in the state exceeds 10,000, with 22,000 individual renewals due this year. As of the meeting, over 18,000 renewals had been completed through an online system, streamlining the process and reducing the workload for staff.

Carrie, a representative from the Michigan Liquor Control Commission (MLCC), noted that licensees can print their own licenses directly from their locations, further enhancing efficiency. Additionally, the MLCC issues over 9,000 special licenses for events and festivals, benefiting local communities.

The meeting also covered sales data, revealing that Michigan sold over 10.5 million cases of spirits in 2023, generating nearly $2 billion in total sales. The state collects approximately $54 million in excise taxes from beer and wine sales. Despite a slight decline in sales trends for fiscal year 2025, officials expressed optimism about maintaining sales levels through innovative product offerings and careful management of the delisting process for products.

Overall, the discussions underscored the importance of the alcohol industry in Michigan, both in terms of economic impact and regulatory management, as the state continues to adapt to changing market conditions.