Explore Altoona director defends marketing success amid decertification objections

During a recent public hearing, the Blair County Commissioners discussed the potential decertification of the local Tourism Promotion Agency, a move that has sparked significant concern among community leaders. The executive director of Explore Altoona, who has held the position since February, voiced strong opposition to the decertification, emphasizing the agency's vital role in promoting the county as a tourist destination.

Over the past decade, Explore Altoona has successfully transformed into a robust destination marketing organization. The director highlighted that their aggressive marketing strategies have led to a nearly 40% increase in visitor spending, which now totals approximately $371 million annually. This growth has directly benefited Blair County's business community, showcasing the importance of effective tourism promotion.

The agency has worked diligently to highlight the diverse attractions of Blair County, from family-friendly activities to historical sites and outdoor recreation. The director noted that their extensive branding efforts have showcased the county's authentic variety, fostering strong relationships with local hotels, attractions, and experiences.

As the discussion on decertification continues, the implications for local tourism and economic growth remain a pressing concern for residents and business owners alike. The outcome of this decision could significantly impact the future of tourism in Blair County, underscoring the need for community engagement and support in the ongoing dialogue about the agency's role.