[{"_1":2,"_99":-5,"_100":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6266102,"mediaKeyId","3087615-2341de7bad56e7ac763d3650677348da","parentId",3087615,"title","Commission reviews room-tax balance, upcoming grant cycles and staff updates","audioSeconds",2403,"startMs",133000,"endMs",2536000,"viewUrl","/Search/View?dp=1&key=3087615-2341de7bad56e7ac763d3650677348da&start=133&end=2536","thumbnailUrl","https://assets.pipeline.soar.com/3087615-2341de7bad56e7ac763d3650677348da/thumbnail_133000.jpg","articleUrl","/articles/6266102/Monona/Dane-County/Wisconsin/Commission-reviews-room-tax-balance-upcoming-grant-cycles-and-staff-updates","mediaUrl","https://secure.pipeline.soar.com/6266102-b7fd6dcf3e7ea46d1f4e7b02c558b111/orig.mp4?Expires=1770442785&Signature=FiyYcdP3DJwDStL8fNgedm7~0GDRWkSKjH5uk-QRgAxJ2ADneqHjiOccGi~~HQv2bxdGH6BgbWkERSUnRvqFvW17vYyITlT4F07sEbv~roU9GbqZ6rN5LJMUQpCQy7OJ~PLKy5HQ4dGyp3QPa6naYBsEAMJDr51mUxkfEKy5yBT0JCROBc5XWxOqAJDmxmpHAur3xWKf~5F8sdqVEdUcgYlkLvE9u0J2HEonNDyhdxsjSPzslq6hTifmSX~qRScPC9X0mZGb3dSvJ1yICilwxTSwj4FiHN9JDMS-m3NTcynMZbsJYFnAjhHsCwCTUf4Oz5j1mRW4ghigVQKgOpmm4Q__&Key-Pair-Id=KUT5TJCACFTXG","author","City of Monona, WI","date","2025-04-23T01:01:58.897Z","article","Commission staff reported the Monona room-tax fund balance and scheduled application deadlines for the remainder of the year.

Neil, a staff member, told commissioners the room-tax fund balance available for 2025 was about $182,606.40 before the recent grant awards. After approving the Monona Community Festival and Rockin' Brews Marathon grants, staff calculated approximately $77,606.40 remained for the rest of the year. Staff noted two remaining grant cycles with application deadlines of July 3 (for the July meeting) and Oct. 3 (for the October meeting), and said the commission may schedule an additional recap or follow-up meeting in the fall or early January to review final reports.

Neil also reported he had spoken with Brandon Holstein from Western Air and Sports Fishing; conversations about a potential fishing tournament location are ongoing, with selection and final dates likely to be decided in the next 30 to 60 days and any event planning most likely to occur for 2026 rather than the current calendar year.

Commissioners discussed carryover rules for unspent awards from previous years and staff said the informal default is to expect funds to be spent within one year of award unless the applicant provides a documented reason for a carryover. Staff said they would follow up with applicants who have outstanding carryover requests and give one final notice before rolling funds back into the general balance.","mediaType","Video","parentTitle","Tourism Commission - April 10, 2025","oneSentenceSummary","The commission reviewed the room-tax fund balance and remaining discretionary funds, set application deadlines for the next grant cycles and received a staff update about ongoing talks with a fishing tournament organizer.","taxTitle","Monona, Dane County, Wisconsin","taxId",70921,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6266107,"Commission funds Rockin' Brews Marathon $30,000 tourism grant",600,1808000,2408000,"/Search/View?dp=1&key=3087615-2341de7bad56e7ac763d3650677348da&start=1808&end=2408","https://assets.pipeline.soar.com/3087615-2341de7bad56e7ac763d3650677348da/thumbnail_1808000.jpg","/articles/6266107/Monona/Dane-County/Wisconsin/Commission-funds-Rockin-Brews-Marathon-30000-tourism-grant","https://secure.pipeline.soar.com/6266107-369b74e6fca31fb3207966ce6466ac4a/orig.mp4?Expires=1770442785&Signature=OoCRCJMhI3Whb5gf8hoVnN6h2BYN3tzChkI4N-sQoPz~ESTlhrdhVmtgvbM1onqDKMQ1XM2Fx5vuUHyO24JqfALC4aHa2lC-~z-uhG5Ob8F1yvzKHrNSYY1ZzMkaRUIt6~yI2tQpxhnfZz9dRrxX~0sl5b2mUDE8jEvmKK9wXZoWwpqWdk~Y7~MCvfWVK8WOVrOxQb-r~U8tZrS9XBgEi2t4SuPIZc~VfGTqONlMXeMqCZFdigkS1Z4itv23-v57PcRiHbu7512MYaa0TB7TQv-vp1E3XqC9rkjmGZZZ36wjlPGydJwPqg3UUPcfqADzqZ9UENYkuKYEoAqpfdeOuA__&Key-Pair-Id=KUT5TJCACFTXG","The Monona Tourism Commission approved a $30,000 tourism grant for the Rockin' Brews Marathon, a recurring running event held the Saturday of Labor Day weekend.

Jerry, an event organizer for the Rockin' Brews Marathon, told commissioners the race is in its ninth year and that registration is currently “right where we normally are.” He noted that international registrations have not yet appeared this year but said local and regional demand generally fills nearby hotels for the race weekend.

Commissioners discussed the event’s heads-and-beds projection and city costs related to police, fire and emergency medical staffing. Staff explained that some applicant expenses include invoices from city public-safety and parks services; the applicant pays those invoices and includes them in the event’s budget. The commission and staff also noted that the committee will provide after-action reporting on marketing expenditures and public-safety costs following the event.

A motion to fund the full $30,000 was moved and seconded and passed by voice vote. Commissioners asked the organizer to provide final expense actuals and attendance and lodging metrics after the event to support future grant decisions.","The commission approved a $30,000 grant to the Rockin' Brews Marathon for event marketing and public-safety costs; organizers said registration is on pace and that the event traditionally fills local lodging.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6266110,"Monona Tourism Commission approves $75,000 grant for Monona Community Festival",1528,227000,1755000,"/Search/View?dp=1&key=3087615-2341de7bad56e7ac763d3650677348da&start=227&end=1755","https://assets.pipeline.soar.com/3087615-2341de7bad56e7ac763d3650677348da/thumbnail_227000.jpg","/articles/6266110/Monona/Dane-County/Wisconsin/Monona-Tourism-Commission-approves-75000-grant-for-Monona-Community-Festival","https://secure.pipeline.soar.com/6266110-fa95a415a069f1c21620fbeeb998064e/orig.mp4?Expires=1770442785&Signature=eubGuQ7qQwtwYydtfX0jh2Vg6-4pg8FWb1Vvvwb7ou5ESmKoUifIaUXbLQe9BGISXpcOmwmUDrpcec7V6h6P-hKYRrE2oYpk6PyoS6V96zB9GX1ajqlJuUqj1NgsevQGeef3Lz6TTOufCLbPPUp3TuyJE-3LUDeTd0ynHjaJVDcd0BTs~2S8LHV3vGKY-Q19Ngw6nF2o3vJATd3eMf1hYm79p5ILR4cfJAviyxlLVCB8MDBvbmT9qY7stT~y~sLKPcgtRJ477D1gBTowkq94tFL~BraizlBnfE4GxPJffWRXIUIbG0iez0btEkP7ldm3A2H7VZmEBqJnDX9ZRuDpeA__&Key-Pair-Id=KUT5TJCACFTXG","The Monona Tourism Commission voted to award a $75,000 tourism grant to the Monona Community Festival to support advertising, tents, fireworks and other event costs.

Brian Henry, president of the Monona Community Festival board, told the commission the festival aims to offer programming “from ages 3 to 93” and that the requested funds would be used primarily for advertising and for key logistical items such as tents and fireworks. Henry said the festival’s organizers plan marketing beyond Dane County, including billboard buys, broadcast spots and digital advertising, and that they are already promoting local hotels in festival materials and on social media.

Commissioners asked for evidence tying the festival to out-of-area hotel stays. Aaron, a Country Inn and Suites representative and MSBA board member, said the hotel is working with festival organizers to track bookings through rate codes and group blocks and that he expects a measurable increase in stays tied to the event. Festival treasurer Tim Domena and Henry said last year’s uncertainty around the event affected attendance and that this year’s projection of about 200 host-hotel stays is an estimate rather than a figure backed by hotel reports.

Commissioners and staff discussed the festival’s budget and city costs. Festival organizers said fireworks require an advance payment of about $25,000 and that the event is run by volunteers with no paid staff; the committee also provides scholarships and maintains seed money to cover deposits and possible weather-related revenue shortfalls. Staff noted the city and festival recently adopted a written facility-use agreement that clarifies city costs for public safety and park use; commissioners said earlier application estimates listed $23,050 for city costs while the agreement ultimately identified a lower figure near $19,000.

After discussion about sustainability and the size of the request, a motion to fund the full $75,000 was moved, seconded and approved by voice vote. Commissioners who spoke said they support the event’s community value but cautioned that $75,000 likely represents a high watermark for future grants and encouraged the festival to provide post-event actuals and hotel-room tracking data after the event.

The commission’s funding approval is intended to cover marketing and operations in the upcoming festival year; organizers said they will provide final expense and revenue reports after the event.","The Monona Tourism Commission awarded $75,000 in tourism grant funds to the Monona Community Festival to support advertising, tents, fireworks and other event costs after hearing budget and marketing plans from the festival organizers.","actionData","errors"]

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Commission reviews room-tax balance, upcoming grant cycles and staff updates

Commission funds Rockin' Brews Marathon $30,000 tourism grant

Monona Tourism Commission approves $75,000 grant for Monona Community Festival