The recent meeting of the Monona Tourism Commission highlighted significant efforts to expand marketing initiatives beyond Dane County, aiming to attract more visitors to the area. Commission members discussed various advertising strategies, including billboards and digital campaigns, which are set to reach audiences outside the local region. Notably, partnerships with local media outlets such as Channel 3 and Fox 47 are expected to enhance visibility and draw attention from potential tourists.

One member shared an encouraging example of engagement, noting a response from a Texas resident who expressed excitement about returning to Monona for their annual visit. This illustrates the potential for broader outreach and the importance of maintaining connections with past visitors.

The discussion also touched on the anticipated attendance for upcoming events, particularly in light of uncertainties faced last year. A reasonable estimate of around 200 attendees over a three-day event was suggested, reflecting a cautious optimism about participation levels.

Additionally, the commission explored the capacity of local accommodations, estimating that Monona has approximately 300 hotel rooms available. This information is crucial as the community prepares for events like the Fourth of July, especially given the decline of traditional celebrations in nearby Madison. The commission aims to capitalize on this gap by attracting visitors who may have previously attended those events.

In conclusion, the Monona Tourism Commission is actively working to enhance its marketing efforts and capitalize on opportunities to bring more visitors to the area. By focusing on outreach and collaboration with local businesses and media, the commission hopes to boost tourism and support the local economy.