Willow Creek leaders advocate for crucial TOT funding to support local businesses

The Humboldt County Board of Supervisors convened on April 22, 2025, to discuss various community updates and funding allocations, particularly focusing on tourism and local business support. The meeting featured public comments from representatives of local chambers of commerce, emphasizing the importance of Transient Occupancy Tax (TOT) funding for enhancing tourism in the region.

Shannon Hughes, a representative from Willow Creek, expressed gratitude for the TOT funding, highlighting its positive impact on local businesses and the community. She noted that the collaboration among different chambers fosters a supportive environment that benefits all gateway communities in Humboldt County. Hughes underscored the significance of these funds in generating sales tax revenue, which ultimately supports local economies.

Another chamber representative echoed Hughes' sentiments, emphasizing the teamwork among the various chambers to promote countywide attractions, from the scenic Lost Coast to the Victorian charm of local towns. This collaborative spirit was described as a family atmosphere, reinforcing the interconnectedness of the chambers in their efforts to guide visitors and enhance tourism.

Following public comments, Supervisor Madrone acknowledged the valuable updates provided by the presenters and expressed appreciation for their adaptability during the meeting. He encouraged the board to recognize the effective use of funding and the impressive ability of local organizations to maximize resources.

Supervisor Arroyo moved to formally receive the presentations, commending the community partners for their resourcefulness in stretching funding to benefit every corner of the county. The motion was unanimously approved by the board.

The meeting concluded with a brief recess before transitioning to the next agenda item, which would further address the TOT funding and its implications for local chambers and tourism initiatives. Overall, the discussions highlighted the critical role of community collaboration in driving economic growth through tourism in Humboldt County.