[{"_1":2,"_98":-5,"_99":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,74,86],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":56,"_73":56},"mediaId",6572944,"mediaKeyId","3136319-b3c97497e77cf9ba5095c993ac9acfbe","parentId",3136319,"title","Visitor bureau reports marketing gains; board and public discuss capacity and storm-season promotion","audioSeconds",973,"startMs",2785000,"endMs",3758000,"viewUrl","/Search/View?dp=1&key=3136319-b3c97497e77cf9ba5095c993ac9acfbe&start=2785&end=3758","thumbnailUrl","https://assets.pipeline.soar.com/3136319-b3c97497e77cf9ba5095c993ac9acfbe/thumbnail_2785000.jpg","articleUrl","/articles/6572944/Del-Norte-County/California/Visitor-bureau-reports-marketing-gains-board-and-public-discuss-capacity-and-storm-season-promotion","mediaUrl","https://secure.pipeline.soar.com/6572944-d029c9df281be83ea7c893779f70a553/orig.mp4?Expires=1771159403&Signature=AOZfYtNEJnYtBx7XWIKD30sENWozMqtCV2cOS-9n-KSY77Bi5Vo5kN6FhaMtfdqyyLyDzNXKW~e2AAZc-IAzWYCbtSZvvRDxFQr-jyKmzWdnj8i-QmwaQCIjItHEIby5pcSlfG3v3B9Iu5FhVlOuweJUXuAD6oOXdtrgfZVIAddnYXZtoyRNn9Ldvn-gCyt6ZTLp9OITYhNeC2Hy7NrTxZOTgxCJBKtBNSWt8~0MsCkKDSbIjLuZUGTUyH0U50AoDbJBGLCGEOtNuRaLrNi8akSkllrC2nr46jeO~hWptNCNIN~VRt5TLcLkJ0dagBMmTOw5r7XqzPthRxx23MTzpA__&Key-Pair-Id=KUT5TJCACFTXG","author","","date","2025-04-27T16:44:02.84Z","article","The Crescent City Del Norte Visitor Bureau reported to the Del Norte County Board of Supervisors on its year of marketing and said the bureau used a small budget to generate outsized website traffic, national campaign placements and feature coverage.

Cindy Bossberg, executive director of the Crescent City Del Norte Chamber of Commerce and the Del Norte Visitor Bureau, told the board the bureau is funded by transient occupancy tax (TOT) dollars and that Visit California's regional strategic tourism plan ranked several Del Norte events among the top 30 in the North Coast region. \"Of the top 30 events that they ranked, the number 1 event was the fourth of July deck party ... and number 4 was our Independence Day Parade,\" Bossberg said.

Lynette Brayler, the bureau's marketing consultant, said Visit California's broader \"Let's Play\" campaign achieved record ad recall and that Visit California's marketing generated significant incremental visitor spending. \"Last year, Visit California's marketing generated $31,500,000,000 in incremental visitor spending,\" Brayler said, while also describing a global media budget that backed the campaign.

The bureau said its website receives more visits than the combined population of the North Coast region and that it uses six key performance indicators to measure return on investment. Bossberg and Brayler noted the bureau markets the county year-round and highlighted storm-season advertising to attract visitors during the rainy months: \"We do promote ... storm watching,\" Bossberg said.

Supervisors praised the bureau's efficiency but raised concerns about capacity. Chair Borges and Supervisor Short noted trailheads and parking are crowded during peak season; Borges said the county needs to consider capacity limits and infrastructure to handle more visitors. Board members discussed opportunities to promote National Recreation Areas, off‑road and rafting activities, and to coordinate lodging and transportation.

Public comment included suggestions to develop winter attractions and to leverage the county's association with the Patterson-Gimlin Bigfoot film for tourism. Bossberg said the bureau is already discussing Bigfoot-related exhibits with city officials and noted the visitor center sells Bigfoot merchandise.

Ending: The board thanked bureau staff and committee members. Supervisors encouraged continued marketing that targets shoulder seasons and urged attention to infrastructure and capacity planning to balance visitor growth with local access and services.","mediaType","Video","parentTitle","Board of Supervisors 4-22-25","oneSentenceSummary","The Del Norte Visitor Bureau reported marketing gains to the Board of Supervisors, citing Visit California placements, website growth and targeted storm‑season advertising.","taxTitle","Del Norte County, California","taxId",15614,"location","headline","shortSummary",{"_33":75,"_35":36,"_37":38,"_39":76,"_41":77,"_43":78,"_45":79,"_47":80,"_49":81,"_51":82,"_53":83,"_55":56,"_57":58,"_59":84,"_61":62,"_63":64,"_65":85,"_67":68,"_69":70,"_71":68,"_72":56,"_73":56},6572949,"Del Norte supervisors approve transfer of Rule 20A credits to Crescent City for Front Street undergrounding",521,1630000,2151000,"/Search/View?dp=1&key=3136319-b3c97497e77cf9ba5095c993ac9acfbe&start=1630&end=2151","https://assets.pipeline.soar.com/3136319-b3c97497e77cf9ba5095c993ac9acfbe/thumbnail_1630000.jpg","/articles/6572949/Del-Norte-County/California/Del-Norte-supervisors-approve-transfer-of-Rule-20A-credits-to-Crescent-City-for-Front-Street-undergrounding","https://secure.pipeline.soar.com/6572949-f686e97a700646c78cc5e43d3223edb6/orig.mp4?Expires=1771159403&Signature=URfmbiZYtnTIDQlnEsxQ9DeUBIyUiyBVT4ewG8Sb50DPlnUXt-2ult9GDU2KI9yEQsATCH0hVw3qkJfFCTMMvnNdfGn05XBaiyEJ9srZPazD7M-i7dE3PoLEkmvrJmzMNhxem5CXpL9O4mySaxxOKuOR23Tn8Vo2a9Leho9~iHu1l0TS~VzybP8BMwTrSzkZcVf-1O4PbNdE6dVamgz5BSDvfraj40gUXOqPLS6uj272jf4T6QA6iZCTEoI6eB6Uu7RZx7Gr2MBLPfTjt5hCtd8ojalw8tI8g1CwttatlBJdvcHhFICsLCnVPjEfMqwl2q35B~OxOd-bjPWMjiQP3g__&Key-Pair-Id=KUT5TJCACFTXG","The Del Norte County Board of Supervisors voted unanimously to approve a resolution authorizing transfer of the county's Rule 20A undergrounding credits to the City of Crescent City so the city can apply them to the next phase of its Front Street improvement project.

City Manager Eric Weir told the board the county's credits total about $2,400,000 and the city's balance is just under $400,000. \"Those credits, unfortunately, are going to go away for both of us on June 8,\" Weir said, urging supervisors to approve the transfer so the city could move forward with undergrounding overhead distribution lines and integrate gateway wayfinding elements into the Front Street work.

The board moved the credits to an undergrounding district that will cover the active Front Street phase and a slightly larger boundary that could allow future undergrounding on K Street up to Third Street and H Street back to Front, city staff said. Construction on the Front Street phase is expected to begin in late July or early August, the city presentation said. Weir and city staff said transmission mains (high-voltage lines) cannot be undergrounded, but distribution lines and service drops within about 100 feet of the mainline could be covered by the credits without additional cost to adjacent properties.

Why it matters: County staff said the credits were established decades ago and will expire if not committed; the transfer would let the city use the funds for a visible downtown improvement that city officials say also reduces collision risk caused by poles on curved streets. Supervisor Starkey said, \"I wish you the very best of luck. I believe improvements to the city are improvements to the county,\" and urged timely steps to meet the deadline.

Public comment was mixed. One resident criticized the timing and said the county had not previously found eligible county projects: \"It seems to be a bit of an oxymoron ... it's more for aesthetics than actual hardening of our electric system,\" the resident said, urging the county to prioritize projects that reduce outages. Another speaker said removing poles near S-curve intersections would reduce accidents.

The board voted 4-0 to \"approve and adopt resolution number 2025-010, resolution of the Board of Supervisors of Del Norte County authorizing the transfer of the county's Rule 20A credits to the City of Crescent City,\" with Supervisors Starkey, Short, Wilson and Chair Borges voting yes; Supervisor Howard was absent.

The city attorney and city staff said next steps include creating the underground district, obtaining a power company cost estimate, and notifying affected property owners to preserve the credits.

Ending: The board adopted the resolution and moved to the next item; staff and city representatives said they will proceed with steps needed to use the credits before the June 8 deadline.","The Del Norte County Board of Supervisors voted unanimously to transfer the county's Rule 20A undergrounding credits to the City of Crescent City for use on the Front Street improvement project.",{"_33":87,"_35":36,"_37":38,"_39":88,"_41":89,"_43":90,"_45":91,"_47":92,"_49":93,"_51":94,"_53":95,"_55":56,"_57":58,"_59":96,"_61":62,"_63":64,"_65":97,"_67":68,"_69":70,"_71":68,"_72":56,"_73":56},6572941,"Board approves consent agenda, three budget transfers and other routine items; public raised transparency and infrastructure concerns",514,4380000,4894000,"/Search/View?dp=1&key=3136319-b3c97497e77cf9ba5095c993ac9acfbe&start=4380&end=4894","https://assets.pipeline.soar.com/3136319-b3c97497e77cf9ba5095c993ac9acfbe/thumbnail_4380000.jpg","/articles/6572941/Del-Norte-County/California/Board-approves-consent-agenda-three-budget-transfers-and-other-routine-items-public-raised-transparency-and-infrastructure-concerns","https://secure.pipeline.soar.com/6572941-abfba64418fe9d0f65876a4434ce4f56/orig.mp4?Expires=1771159403&Signature=Ut1alOQla9hIErajHOCPW~b--8OIiY~lGA3~sMeUJEFjBU4J73r05uSHIUs05Hs4jF-XPfvoo4j-sp0iU-xgjG4YmXuEmAmB0NAmDcrj8rtf6ItsTjYvCIvEpE0awAw7GOdqfD-UuY-7kKlrTFJnMJ6qyguFgsmrOq95Fj4NrzC7Y3Y4Ue-HXi9GURCNdikfW9XXatrtcjMRuQ~vzn9K7n5sp7UT3JZebUDGHtxBifLgTGxorH2zqMIXt5QeWWlcJ4JZ6FogzFPLSIaEqy7BJQiub0NBd4RxrLEl8yMtJvQRD6by5h8-~yQ5~36cLfk3rAplG4Zp~QPJuw90bQbFYw__&Key-Pair-Id=KUT5TJCACFTXG","At its regular meeting the Del Norte County Board of Supervisors approved the consent agenda and adopted three budget transfers to cover sheriff training and emergency services costs.

Votes at a glance
- Consent agenda: Board approved the consent agenda on a 4-0 vote (Supervisor Howard absent). The motion was moved and seconded by board members; supervisors Starkey, Short, Wilson and Chair Borges voted yes. Several public commenters urged that more general-business items be removed from consent and placed on the regular agenda for greater transparency.

- Budget transfer BT-04-03 (Sheriff): Approved. The board adopted budget transfer number 04-03 in the amount of $25,000 within the Sheriff's Office budget unit to cover post‑academy training for one deputy and recertification for two deputies to support recruitment and staffing. Motion carried 4-0 (Howard absent).

- Budget transfer BT-04-05 (Office of Emergency Services): Approved. The board adopted budget transfer number 04-05 in the amount of $46,627 within the Office of Emergency Services budget unit. Motion carried 4-0 (Howard absent).

- Budget transfer BT-04-06 (miscellaneous revenue/expense for OES): Approved. The board adopted budget transfer number 04-06 in the amount of $149,403 within miscellaneous revenue and expense as requested by the County Administrative Officer, Audit Controller and OES fiscal manager. Motion carried 4-0 (Howard absent).

Public comment before the votes included requests for help repairing a county-owned failing bridge on Railroad Avenue (residents asked to be connected with County Engineer John Olsen), criticism about the scope and review of consent agenda items, and concerns about county staffing and public safety related to sheriff vacancies. A resident urged the county to place more items on the general business calendar so the public can hear them in detail.

Ending: The board also received copies of letters the Director of Health and Human Services provided to state legislators per the administrative manual. After the votes the board adjourned to its next scheduled meeting on May 13.","The Del Norte County Board approved the consent agenda, three budget transfers (two for the Office of Emergency Services and one to fund sheriff training) and received departmental letters; public speakers pressed for greater transparency and raised infrastructure concerns including a failing bridge and cell service gaps.","actionData","errors"]

Article not found

Visitor bureau reports marketing gains; board and public discuss capacity and storm-season promotion

Del Norte supervisors approve transfer of Rule 20A credits to Crescent City for Front Street undergrounding

Board approves consent agenda, three budget transfers and other routine items; public raised transparency and infrastructure concerns