Local businesses celebrate community at Westside Community Center event

Under the vibrant sun of Bernalillo County, excitement filled the air as the South Valley Pride Day Parade kicked off at the Westside Community Center. The atmosphere buzzed with energy, laughter, and the sounds of traditional Mexican music, inviting everyone to join in the celebration of community and togetherness.

As the parade unfolded, local businesses showcased their spirit, with the Little Battery Shop, located at 3031 Isleta Boulevard Southwest, delighting attendees by handing out candy and coupons. Their presence highlighted the importance of supporting local enterprises, a sentiment echoed throughout the event. “Remember to shop local,” one parade announcer reminded the crowd, emphasizing the vital role these businesses play in the community.

Among the parade participants was the Rio Grande Credit Union, a staple in the South Valley since 1953. More than just a financial institution, they have become integral neighbors, actively volunteering and supporting local nonprofits. Their commitment to the community was evident as they made their way through the parade, drawing cheers and applause from the crowd.

The event, which was set to continue until 4 PM, encouraged latecomers to join the festivities. “There’s still plenty of time to get here,” the announcer urged, inviting everyone to experience the joy and camaraderie that the South Valley Pride Day Parade embodies.

As the parade progressed, it became clear that this celebration was not just about the colorful floats and lively music; it was a testament to the resilience and unity of the South Valley community. With each passing vehicle and smiling face, the message was clear: together, they are stronger, and together, they celebrate their rich cultural heritage.