Travel Oregon unveils Yamhill County recreation map with $50K funding

During the Newberg City Council meeting on April 21, 2025, significant discussions centered around tourism development and marketing strategies aimed at enhancing the region's appeal to visitors. The meeting highlighted the collaborative efforts among local Destination Marketing Organizations (DMOs) to create a unified approach to promote Yamhill County as a diverse tourist destination.

One of the key initiatives discussed was the development of an outdoor recreation map, which aims to fill a notable gap in the county's tourism offerings beyond wine tourism. With funding secured from Travel Oregon and the Willamette Valley Visitors Association, the project is set to receive $50,000 to create a comprehensive guide showcasing outdoor activities. This map is expected to be available by September 2025, with distribution planned through certified folders in key markets, including Vancouver.

The council also addressed the ongoing updates to the city’s marketing and public relations strategies. A new website has been launched, designed to enhance user engagement and improve visibility. Despite initial delays, the website is now operational, and early metrics indicate a positive trend in visitor engagement. The marketing team is actively working on search engine optimization and content updates to ensure the site remains relevant and effective.

In addition to digital marketing efforts, the council emphasized the importance of public relations in attracting visitors from further afield. Recent successes include media placements in notable publications like Forbes, which are expected to bolster the region's profile. The strategy includes hosting travel writers and influencers to generate immediate interest and engagement through social media platforms.

The meeting also touched on the need for industry relations, with discussions about potential hospitality training programs aimed at enhancing service quality across local businesses. This initiative seeks to foster collaboration among hotels and restaurants, ensuring a cohesive visitor experience.

As the council moves forward, they remain focused on maintaining marketing momentum, particularly during traditionally low revenue periods. The discussions underscored a commitment to leveraging local resources and partnerships to sustain tourism growth in Newberg and the surrounding areas. The next steps will involve monitoring the impact of these initiatives and adjusting strategies as necessary to maximize their effectiveness.