Wausau promotes AirVenture Cup race to attract more participants and visitors

In a vibrant meeting at Wausau City Hall, members of the Room Tax Commission gathered to discuss the upcoming AirVenture Cup race, a thrilling event that promises to draw aviation enthusiasts from across the country and beyond. As representatives shared insights, the excitement in the room was palpable, reflecting the potential of this race to not only celebrate aviation but also to boost local tourism.

The AirVenture Cup, which has quietly attracted airplane enthusiasts for years, is set to expand its reach this summer. With a notable increase in registered racers—from fewer than 50 last year to 82 already signed up this year—the event is gearing up for a significant turnout. Scheduled for July 18, with races commencing on July 21, the race coincides with the renowned EAA AirVenture in Oshkosh, making it an ideal stop for the thousands of attendees heading to the larger event.

Commission members discussed the strategic marketing efforts aimed at promoting the race. Utilizing social media and targeted advertising, the goal is to attract both spectators and pilots, enhancing the event's visibility. This year marks the first time the commission has allocated funds for the race, a decision that reflects a commitment to showcasing Wausau as a vibrant hub for aviation.

The conversation also highlighted the potential economic impact of the race. With an estimated 40,000 attendees expected at Oshkosh, the AirVenture Cup presents a unique opportunity for Wausau to capture some of that audience. By encouraging visitors to stay in the city before heading to Oshkosh, local businesses stand to benefit significantly.

Commission member Alden Rasmussen emphasized the importance of leveraging the excitement surrounding aviation events in the area, noting that last year's Wings Over Wausau event had reignited interest in local aviation. The commission unanimously supported the funding proposal, recognizing the race as a chance to not only promote Wausau but also to celebrate the spirit of aviation.

As the meeting concluded, the sense of anticipation was clear. The AirVenture Cup is not just a race; it’s a chance for Wausau to shine on a larger stage, inviting visitors to experience the charm of the city while indulging in their passion for flight.