Wyoming firm partners with Rock Springs Chamber for targeted marketing campaign

During the Daggett County Commission meeting on April 22, 2025, significant discussions centered around a new marketing initiative aimed at promoting local businesses and tourism. The commission explored a partnership with a marketing firm based in Wyoming, which specializes in various advertising strategies, including video ads on popular streaming platforms like Netflix and Hulu.

The marketing firm presented its plan to the commission, highlighting the use of targeted phone ads that would appear based on users' locations and interests. This approach aims to enhance visibility for local businesses and attract more visitors to the area. The firm is also collaborating with the local chamber of commerce to maximize outreach and effectiveness.

A key point of discussion was the financial aspect of this new marketing strategy. The commission noted that the new advertising efforts would replace some discontinued initiatives, allowing them to stay within the guidelines set by state statutes regarding tourism-related advertising expenditures. Notably, the commission reported a cost saving of approximately $14,000 by discontinuing previous advertising methods, which will help fund this new approach.

This marketing initiative reflects Daggett County's commitment to boosting its local economy and enhancing tourism, which is vital for the community's growth and sustainability. As the commission moves forward with this plan, it will be essential to monitor its effectiveness in attracting visitors and supporting local businesses. The next steps will likely involve finalizing contracts and launching the new advertising campaigns in the coming months.