The Glendale City Council held a workshop on April 22, 2025, focusing on zoning text amendments related to digital billboards along Loop 303. The meeting aimed to facilitate discussion, gather direction, and seek consensus on two key items concerning the regulation of digital billboards in the area.

Tabitha Perry, Deputy Director of Development Services, presented a historical overview of billboard regulations in Glendale, noting that static billboards were first regulated in 1993 to limit proliferation and enhance the city's visual appeal. In 2012, the city began allowing digital billboards, implementing strict regulations to maintain aesthetics and safety, including an eight-second interval for advertisement changes to minimize driver distraction. The council later established a scenic corridor overlay in 2016 to protect views along Loop 101, which has different regulations compared to Loop 303.

The discussion centered on whether to allow at least one digital billboard by right per existing Planned Area Developments (PADs) along Loop 303, as well as whether to maintain a uniform regulatory model or adopt a context-sensitive approach that reflects the unique character of the corridor. Staff received multiple inquiries regarding the potential relaxation of digital billboard regulations, reflecting the evolving nature of Loop 303 as a regional corridor focused on industrial and employment uses.

Council members raised questions about the rationale for restricting digital billboards to PADs, with some expressing concerns about the limitations this imposes on property owners. The council also discussed the financial implications of digital billboards, noting that while they generate some revenue, it is not significant for the city.

The council considered the possibility of allowing additional digital billboards in specific PADs that currently do not meet the minimum requirements. The consensus sought was to permit at least one digital billboard in these areas, with any further proposals needing to comply with existing regulations.

In conclusion, the workshop highlighted the need for further exploration of digital billboard regulations along Loop 303, with staff tasked to conduct additional research and return with options for potential amendments. The council's discussions underscored the balance between maintaining visual standards and accommodating the evolving landscape of the region.