Ice Age Floods Institute promotes Missoula as key tourist destination

Missoula is set to become a key player in promoting the historical significance of the Glacier Lake Missoula Ice Age Floods, following a recent government meeting that highlighted plans for a dedicated visitor center and enhanced tourism initiatives. The meeting, attended by representatives from federal and state agencies, as well as private sector stakeholders, aimed to rekindle interest in the region's unique geological history and its potential for attracting visitors.

The discussions centered around the need for a coordinated approach to storytelling about the Ice Age Floods, which shaped much of the landscape in and around Missoula. A citizen group was formed in the mid-1990s to advocate for federal recognition and support for the area, leading to a comprehensive report that outlined potential tourist routes and educational resources. This report, however, faced delays in Congress due to external events, but it laid the groundwork for future initiatives.

One of the primary goals discussed was the establishment of a visitor center in Missoula, ideally located near the ballpark, to serve as a gateway for tourists exploring the flood's historical pathways. This center would not only educate visitors about the floods but also encourage them to extend their stay in the community, boosting local businesses and tourism.

The Ice Age Floods Institute has been actively involved in educational efforts, including field trips and video productions, to raise awareness about the floods. The meeting underscored the importance of collaboration among various stakeholders to create a unified narrative that can attract more visitors to the region.

As plans move forward, the community is optimistic about the potential economic benefits and increased recognition of Missoula's geological heritage. The proposed visitor center and tourism initiatives are seen as vital steps in enhancing the area's appeal and ensuring that the story of the Ice Age Floods is told effectively to future generations.