Alpharetta Development Authority approves $150K sports feasibility study with CA Icon

The Alpharetta Development Authority has taken a significant step towards enhancing the city’s economic landscape by approving a $150,000 contract for a market and sports feasibility study. This decision was made during a special meeting on May 2, 2025, where all six present members voted in favor of the resolution.

The study, conducted by CA Icon, aims to assess the potential for a sports and entertainment development in Alpharetta, particularly in light of ongoing discussions about the future of the Northpointe Mall site. The funding for the study will be split, with the Alpharetta Convention and Visitors Bureau contributing $75,000, while the Development Authority will cover the remaining amount from its available funds, which currently stand at $293,000.

The feasibility study is expected to take approximately five to six months to complete. It will evaluate market demand and the economic impact of a potential sports project, positioning Alpharetta favorably should a proposal for a professional sports team arise in the future.

In addition to the main agenda item, the authority also approved the financial management report, confirming a healthy balance of $293,000 in undesignated funds. This financial stability supports the authority's ongoing commitment to promoting trade, commerce, and employment opportunities within the city.

As the meeting concluded, the authority members expressed optimism about the potential outcomes of the feasibility study, which could pave the way for future developments that enhance Alpharetta's appeal as a destination for sports and entertainment.