Visit Billings seeks funding for sports tourism facility expansion

In the bustling atmosphere of Billings City Hall, council members gathered to discuss the future of a new sports facility, a topic that has sparked both enthusiasm and concern among local leaders. As the meeting unfolded, Council Member Poyette raised critical questions about the staffing and financial projections for the facility, emphasizing the need for a realistic approach to its operational demands.

Poyette pointed out that the initial estimates for staffing—four key positions working 14 hours a day, seven days a week—seemed overly optimistic. He argued that the facility would require at least six to eight employees to manage the extensive hours and responsibilities, including maintenance and customer service. “This picture doesn’t make sense,” he stated, highlighting the complexities of running such a facility effectively.

The financial outlook also drew scrutiny. Poyette questioned whether the facility would ever break even, noting projections that indicated a potential loss of $52,000 in the third year. He urged the council to consider long-term projections, asking if the facility could eventually cover its expenses after initial losses. “We need to know that it won’t be negative all of our lives,” he remarked, seeking clarity on the sustainability of the project.

In response, Allie Iger, the executive director of Visit Billings, addressed the council, revealing that the Tourism Business Improvement District (TBID) had pledged nearly $500,000 over the next three years to help offset operating costs. Iger emphasized the importance of sports tourism for the region, noting that the lack of adequate facilities has hindered growth in this sector. She pointed to upcoming events, like the Big Sky Volley Fest, which would benefit from additional court space.

Iger also shared plans to enhance marketing efforts for the facility, including hiring a dedicated sports tourism manager to attract national events. “We believe this will be an incredible asset for our partners, for our stakeholders, and our hotels,” she said, expressing optimism about the facility’s potential to boost local tourism and economy.

As the meeting concluded, the discussions highlighted both the challenges and opportunities ahead for the new sports facility. With a commitment from TBID and a focus on strategic marketing, city leaders are hopeful that the facility will not only serve the community but also become a cornerstone of Billings’ growing sports tourism industry. The path forward remains complex, but the council's engagement reflects a determination to navigate these challenges thoughtfully.