Rancho Mirage Council approves $135K economic development plan with Natelson Dale Group

The Rancho Mirage City Council convened on May 1, 2025, to address pressing community issues, including housing and economic development strategies that directly impact residents.

A significant topic of discussion was the current housing waitlist, which has surpassed 5,000 applicants, with an estimated wait time of five to seven years. This alarming statistic underscores the urgent need for affordable housing solutions in the city, as many residents face prolonged uncertainty regarding their housing status.

In a decisive move, the council unanimously approved a fiscal plan for the 2025-2026 period, which includes setting rent levels for several age-restricted residential complexes. This decision aims to stabilize housing costs for seniors and ensure that these communities remain accessible.

The council also approved a professional services agreement with the Natelson Dale Group for $135,000 to develop an economic development strategic plan. This plan is intended to provide a comprehensive analysis of the local economy, identifying strengths, weaknesses, and opportunities for growth. The decision to engage this firm follows a careful consideration of existing regional studies, allowing the city to leverage already collected data and avoid redundancy. Council members emphasized the importance of this plan in supporting local businesses and enhancing workforce development, particularly in light of the city's reliance on tourism and hospitality sectors.

Additionally, the council discussed the Rancho Mirage Amphitheater's programming master plan, approving a contract with Victus Advisors for up to $100,000. This initiative aims to enhance the amphitheater's role as a cultural hub, ensuring it meets community needs while exploring revenue opportunities. The plan will involve stakeholder engagement and market research to align programming with the city's broader cultural and economic goals.

In conclusion, the council's decisions reflect a commitment to addressing housing challenges and fostering economic growth, with a focus on community engagement and strategic planning. As Rancho Mirage continues to evolve, these initiatives are expected to play a crucial role in shaping the city's future and improving the quality of life for its residents.