Wawa expands Fly Through pickup service at West Hampton location

In a bustling meeting at Sayreville City Hall, the Zoning Board engaged in a detailed discussion about the introduction of a new "fly through" window concept for Wawa stores, a move that aims to enhance customer convenience while addressing potential traffic concerns. The proposal, which has already been tested at locations in New Jersey and Pennsylvania, seeks to streamline the ordering process by allowing customers to place their orders via an app and pick them up without the need for traditional drive-through interactions.

As representatives from Wawa explained, the fly through system is designed to minimize wait times, with a typical order pickup taking around 30 seconds. Customers will be notified when their orders are ready, and if there are delays, they will be asked to park in designated spots while their orders are delivered to them. This approach aims to prevent cars from stacking into the drive aisle, a concern raised by board members who emphasized the importance of maintaining smooth traffic flow around the store.

The discussion also touched on the operational aspects of the fly through, including the limitations on the types of items available for app orders and the necessity for signage to guide customers effectively. Board members expressed the need for clear instructions to prevent congestion and ensure that parking spaces remain accessible.

Wawa representatives confirmed that the new fly through windows will be incorporated into all new store designs and retrofitted into existing locations where feasible. This initiative is part of a broader strategy to modernize Wawa's facilities, including the closure of older stores that do not meet current operational standards.

As the meeting concluded, the board members appeared optimistic about the potential benefits of the fly through concept, which promises to enhance customer experience while addressing logistical challenges. The proposal will be revisited in future meetings as Wawa continues to refine its plans and address community concerns.