Rep Chotzin champions legislation banning sale of consumer location data

Oregon's Senate Judiciary Committee is considering significant amendments to legislation aimed at protecting consumer privacy, particularly concerning the handling of precise location data. During a recent meeting, stakeholders emphasized the need for enhanced standards that would prohibit companies from processing, selling, or sharing sensitive location data, especially in contexts that could threaten consumer safety.

The proposed legislation, initially launched in February 2022, seeks to prevent the misuse of consumer data by restricting its availability to law enforcement and national security agencies, except under valid legal requests. This move aims to safeguard sensitive information from being exploited for unintended purposes.

Key components of the proposed amendments include a ban on the sale or transfer of location data related to sensitive points of interest (POIs). These POIs encompass locations such as places of worship, medical facilities focused on reproductive care, and shelters for domestic violence victims. Advocates argue that these protections are crucial for maintaining consumer trust and ensuring that vulnerable populations are not further endangered by data misuse.

The discussion highlighted concerns that the current bill could inadvertently harm smaller app developers who rely on data for their services. Stakeholders urged the committee to consider the implications of the legislation on these smaller entities, suggesting that the bill should be refined to avoid stifling innovation while still achieving its privacy protection goals.

As the committee deliberates, the outcome of this legislation could have lasting effects on consumer privacy rights and the operational landscape for tech companies in Oregon. The proposed amendments reflect a growing recognition of the need for robust data protection measures in an increasingly digital world.