Oregon passes House Bill 2008 to protect youth data privacy and geolocation sales

The Oregon Senate Committee on Judiciary convened on May 5, 2025, to discuss House Bill 2008A, a significant piece of legislation aimed at enhancing consumer privacy protections, particularly for children. The bill, which passed unanimously in the House, seeks to prohibit the processing of personal data for targeted advertising and profiling for consumers under the age of 16, unless explicit consent is given.

Representative Willie Chotson, one of the chief sponsors of the bill, emphasized the importance of protecting children's data privacy in an era where technology increasingly tracks personal information. He noted that the bill specifically prevents the sale of precise geolocation data, defined as data that can identify an individual within a radius of 1,750 feet. This measure aims to safeguard sensitive information from being exploited by advertisers and other entities, including military contractors and foreign intelligence agencies.

Chotson highlighted that the legislation arose from concerns voiced by constituents about the rapid changes in technology outpacing existing laws. He acknowledged the collaborative effort with industry stakeholders to refine the bill, ensuring it balances consumer protection with practical implementation.

The committee also heard concerns from advertising groups regarding the potential impact of the bill on their operations. However, Chotson advocated for the original version of the bill, suggesting that it effectively addresses the pressing need for stronger data privacy measures without overly restricting data collection practices.

As the discussion continues, the bill's implications for consumer privacy and the advertising industry remain a focal point for lawmakers and stakeholders alike. The committee's support signals a growing recognition of the need for robust protections in the digital age, particularly for vulnerable populations such as children.