Marissa Rodriguez advocates for SB 558 to allow trade samples at OLCC events

Marissa Rodriguez, COO and co-founder of Nimble Distribution, made a compelling case for Senate Bill 558 during the recent House Committee on Economic Development meeting. Rodriguez highlighted a significant barrier for licensed businesses in Oregon: the prohibition on distributing trade samples at Oregon Liquor Control Commission (OLCC) registered trade events.

Currently, while businesses can share samples during regular operations, they are restricted from doing so at trade shows, which limits opportunities for meaningful connections between retailers and distributors. Rodriguez, who hosts annual B2B events in Eugene and the Portland Metro Area, emphasized the logistical challenges this creates. For instance, if she connects with a retailer from Lakeview, a distant location, she cannot provide them with samples on-site, which could streamline the decision-making process for product placement.

"This proposal doesn't alter any existing regulations regarding the distribution of samples," Rodriguez clarified, underscoring that the goal is to enhance efficiency without compromising current laws. She also pointed out that the ability to distribute samples at events could save time and resources for both distributors and retailers.

In addition to advocating for trade sample distribution, Rodriguez shared insights about Nimble's recent expansion into processing and the launch of a new edible product. She expressed the need for better education within the industry about this product, which is hindered by the current limitations on sample distribution.

The discussions around SB 558 reflect a growing recognition of the need for regulatory adjustments to support small businesses and enhance trade opportunities in Oregon. As the committee considers this bill, the potential for increased collaboration and innovation in the state's economic landscape remains a focal point.